News organization sees 57 percent lift in revenue across mobile and web
LOS ANGELES & NEW YORK – OpenX, a leader in creating programmatic advertising marketplaces, and Townhall Media (Townhall), a Salem Media Group company, announced an expanded relationship, with Townhall selecting OpenX as its primary partner for header bidding. Header bidding, also known as a tagless solution, allows publishers to offer inventory to multiple demand sources simultaneously before making calls to their ad servers, thereby increasing competition and ultimately publisher yield.
“The OpenX team has worked with us to help deliver on our programmatic revenue targets. We’ve already exceeded our programmatic goals by 50 percent primarily due to OpenX’s bidder product.”
Townhall integrated OpenX Bidder, the industry’s first header bidding solution, as part of its digital advertising strategy across mobile and web to boost programmatic revenues. The OpenX Bidder integration resulted in a 57 percent increase in revenue for Townhall, a conservative news organization that attracts more than 17 million monthly unique visitors and reaches the largest and most engaged conservative audience online.
“Exceptional results and proactive client service are the traits we look for in partners, and OpenX delivers on both,” Conor Beck, Director of Ad Operations at Townhall Media said. “The OpenX team has worked with us to help deliver on our programmatic revenue targets. We’ve already exceeded our programmatic goals by 50 percent primarily due to OpenX’s bidder product.”
Qasim Saifee, SVP of Monetization at OpenX, said, “We deployed OpenX Bidder in the market a full 18 months before the competition. Working with our publisher partners using bidder to maximize their ad revenue for the last year and a half has given us a unique depth of experience that allows us to deliver consistently better results than any other tagless solution in the market.”
About Townhall Media
Townhall Media, a Salem Media Group company, is a conservative news organization leading national discussion with political commentary and analysis. Our unique collection of web properties includes Townhall, HotAir, RedState, Twitchy, BearingArms,and HumanEvents. The Townhall Media platforms reach more than 17 million unique visitors each month with over 100 million monthly page views, and our top editors contribute daily to major cable news networks.
OpenX exists to help publishers grow their businesses by monetizing great content. We do this by creating highly efficient, high quality programmatic advertising marketplaces that deliver optimal value to all buyers and sellers of digital advertising.
Today, OpenX operates one of the largest, most efficient and highest quality programmatic markets in the world. Our single stack system also encompasses a complete supply side platform powered by the unique OpenX Demand Fusion technology that merges network and Real-Time Bidding, and a comprehensive ad server.
At OpenX we have built a team that is uniquely experienced in designing and operating high-scale programmatic ad marketplaces. We are constantly looking for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.