NEW YORK – Tremor Video, Inc. (NYSE:TRMR), the premium video marketplace elevating brand advertising effectiveness across all screens, announced its entrance into South America with the establishment of an office in Brazil. This follows its recent expansion into the Asia-Pacific region, with the acquisition of Australian-based TVN.
“Our product, coupled with Rafael’s deep understanding of the programmatic landscape in Brazil, well positions us to capture ad dollars in a market where video is growing rapidly.”
According to comScore, Brazilian video consumption exceeds the average time spent and overall penetration among the digital population of all Latin American countries. At the end of 2014, they reported Brazil had 65.5 million unique online video viewers over the age of 6, equal to 86.5% of internet users in the country which was the highest penetration rate of any market they study.
Rafael Pallarés will lead the company’s international expansion in Brazil. Pallarés will be based in San Paulo, and is responsible for building and growing relationships with publishers, trading desks and platform providers to further the Company’s programmatic efforts.
“We’re proud to enable more programmatic partners to buy and sell video inventory in a new market as we continue to strengthen our premium video marketplace offering,” said Greg Smith, Head of International and Programmatic at Tremor Video. “Our product, coupled with Rafael’s deep understanding of the programmatic landscape in Brazil, well positions us to capture ad dollars in a market where video is growing rapidly.”
Pallarés previously served as Partner and Managing Director of Antecipo, a digital company founded by Aunica, where he helped launch the company, and was responsible for developing relationships with premier media brands such as Terra, Globo and R7 in Brazil and abroad. He joined Aunica in March 2013, leading a cross functional team delivering licensing and services projects involving technologies such as Adobe and Google. Prior to joining Aunica, Pallarés held roles at Terra Networks, a global digital media company based in Brazil, where he developed an ad network and spent over two years spearheading the business division based in New York.
About Tremor Video
Tremor Video (NYSE:TRMR) helps make every advertising moment more relevant for consumers. The company’s heritage as custodians of the most recognized advertiser and publisher brands is built on leadership in all-screen analytics and a long-standing commitment to transparency. Our premium video marketplace offers the full spectrum of video ad products and services, including premium programmatic buying and selling and analytics that connect the two.
Forward-Looking Statements
This press release contains forward-looking statements that involve risks, uncertainties, assumptions and other factors that could cause actual results and the timing of certain events to differ materially from those set forth in or implied by such forward-looking statements. All statements other than statements of historical fact are forward-looking statements, including, but not limited to, any statements concerning Tremor Video’s ability to successfully expand its operations and capture market share in new territories. Important factors that could cause actual results to differ materially include: risks of entering new markets in which we have limited or no experience; the impact of technological development and competition; difficulty adapting our solutions for a new international market and failure to gain market acceptance of our products or services; global economic conditions; as well as other factors detailed from time to time in the reports Tremor Video files with the Securities and Exchange Commission. Forward-looking statements are not guarantees of future performance or events and investors are cautioned not to place undue reliance on any forward-looking statement. Furthermore, forward-looking statements speak only as of the date on which they are made, and, except as required by law, Tremor Video disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.
via BusinessWire
