29 industry experts provide tips for building a data-driven marketing organisation
LONDON – Visual IQ, the leading cross channel marketing attribution software provider, announced the release of “Data-Driven Marketing: 29 Experts Tell You How to Transform Your Marketing Organisation.” Featuring a wealth of advice from brands, agencies and solution providers around the globe, the eBook serves as a resource for marketers who are looking to use data to realise the full potential of their marketing initiatives, and leverage technologies like marketing attribution to help them achieve their goals.
“We hope this is a powerful resource for all marketers, and we thank those who contributed content for the book.”
Today, marketers have access to more data than ever before, yet few are harnessing it effectively to accurately measure and optimise performance. The Data-Driven Marketing eBook provides readers with an insider’s perspective on a number of pressing data management and marketing measurement challenges, including how to tackle organisational change management and break down silos, what technology should be used to support a data-driven strategy, and more.
“I encounter marketers every day who are looking for advice on how to create a data-driven organisation. To help them accomplish their goals, we wanted to develop a resource that included insights from a number of industry professionals who have already conquered this challenge,” said Manu Mathew, Co-Founder and CEO, Visual IQ. “We hope this is a powerful resource for all marketers, and we thank those who contributed content for the book.”
Compiled and published in collaboration with Mighty Guides, the eBook includes input from marketing practitioners from Barclaycard US, AutoNation and Symantec; technology evangelists from HubSpot, CatchYou and Mindshare; agency practitioners from OMD, PMG Worldwide and Omnicom Media Group; and leaders of marketing associations, including the Digital Analytics Association (DAA), among others.
To download the complimentary eBook, click here.
About Visual IQ
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimised media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in cross channel attribution in 2014 by a leading market research firm, won The Drum’s 2015 Digital Trading Award for Best Attribution Solution, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014 and 2015. The company is a member of the IAB in the US, UK, France and Italy and sits on the association’s Advertising Technology, Data, Public Policy and CFO councils, as well as on the Standards Committee of the Digital Analytics Association.
Visual IQ can be reached at info@visualiq.com or by visiting www.visualiq.com.
About Mighty Guides
Our authoritative and diverse guides provide a full view of a topic. They help you explore, compare, and contrast a variety of viewpoints, so that you can determine what will work best for you. Reading a Mighty Guide is kind of like having your own team of experts. Each heartfelt and sincere piece of advice in our guides sits right next to the contributor’s name, biography, and links so that you can learn more about their work. This background information gives you the proper context for each expert’s independent perspective. For more information, visit www.mightyguides.com.
via BusinessWire
