ONE Mobile Combines Cutting-Edge Creative with Audience and Analytics in a Comprehensive Solution for Brand Marketers
NEW YORK – ONE Mobile, a subsidiary of Media General Inc. that helps brands engage consumers with mobile-first strategies and activations, announces the appointment of David Smith as Managing Director of National Sales.
“The combination of creativity and placement are key drivers in making a mobile campaign successful. ONE Mobile’s unique approach gives advertisers a fully transparent experience. This starts with access to the right audience at scale, combined with the Responsive Square™ creative suite and proactive measurement and management”
A mobile marketing veteran, Smith is based in the company’s New York City office and reports to Kevin Wassong, CEO of ONE Mobile. Smith has held key roles at top mobile companies and has helped global agencies and Fortune 500 brands achieve their mobile advertising goals.
“We are excited to have David join the ONE Mobile team at this critical time in our evolution. As our growth accelerates, David brings expertise, strategic thinking and strong leadership to this new role. He will be pivotal in defining our sales strategy, recruiting top sales talent and driving our next phase of revenue growth,” said Kevin Wassong, CEO of ONE Mobile.
“The combination of creativity and placement are key drivers in making a mobile campaign successful. ONE Mobile’s unique approach gives advertisers a fully transparent experience. This starts with access to the right audience at scale, combined with the Responsive Square™ creative suite and proactive measurement and management,” said David Smith, Managing Director, National Sales, ONE Mobile. “I’m excited to be joining the team and introducing ONE Mobile’s solutions to the marketplace.”
In this new role, Smith will oversee ONE Mobile’s national sales team’s expansion, go-to-market sales strategies and revenue growth. Brands turn to ONE Mobile for access to premium owned and operated inventory, as well as its curated, direct partnership deals focused on today’s best and relevant publishers. The company’s three-part mobile advertising solution – Audience, Ads and Analytics – gives brands and advertisers the complete mobile marketing suite needed to make mobile advertising effective.
Smith joined ONE Mobile from Amobee, a cross channel global provider of digital advertising solutions where he was VP of Mobile. Previously, Smith held roles as Head of Eastern Sales at InMobi and Director of Sales at Millennial Media.
About ONE Mobile
ONE Mobile is the go-to solution for brands and agencies adopting a mobile-first approach to consumer engagement. ONE Mobile reaches 159MM monthly uniques and is ranked in ComScore’ top 25. ONE Mobile has premium owned and operated inventory as well as direct relationships with publishers. Its best-in-class audience targeting solution, ONE Audience, includes contextual, demographic, behavioral and location targeting capabilities. The company’s leading Responsive Square™ mobile creative, leverages the rich-media capabilities of HTML5 providing brands an engaging approach that is optimized across every device. ONE Analytics allows advertisers to measure campaign performance in real-time. Metrics go beyond traditional KPIs to include rich-media engagements found in mobile first campaigns. Performance can be analyzed by device, ad unit, operating system, creative messaging and app vs. web. ONE’s Audiences, Ads and Analytics together form the perfect solution for today’s mobile advertisers. For more information, visit http://www.one-mobile.com/.
