Seizes $5.6B Opportunity and Expands Industry’s First 100 Percent In View, Fraud-Free Programmatic Platform
NEW YORK – 33Across today announced the availability of “Real Video™” served across more than 200 publishers in the United States including Chat Sports, Patch.com, Townsquare Media, and The Cheat Sheet. Real Video ad placement creates incremental revenue opportunities for publishers by delivering 100 percent viewability.
“The demand for video continues to be high, especially as innovation like outstream and interstitial ad units represent new, profitable and sustainable revenue streams for publishers”
Real Video is the latest addition to the company’s Real Platform, the industry’s first programmatic platform to guarantee 100 percent ad viewability and block fraudulent traffic.
Unlike traditional pre-roll video, Real Video autoplays outstream and interstitial ad units. 33Across’ outstream ad units are always in view and overlay the content on a website, and its interstitial videos play as full-page ads. Real Video comes in medium and large formats and is available in 15 and 30 second spots. Also, compared to the industry standard requirement for video ads to appear 50 percent in view for a minimum of two seconds, Real Video units appear 100 percent in view for a minimum of five seconds.
According to eMarketer, overall US digital video ad spending is up with more than $5.6B being spent on it last year. “The demand for video continues to be high, especially as innovation like outstream and interstitial ad units represent new, profitable and sustainable revenue streams for publishers,” said Eric Wheeler, CEO, 33Across. “But given that this is still a nascent market, buyers should exercise caution. The value in Real Video comes from the assurance that the units are in view and seen by real people across quality publishers.”
33Across is the first and only publisher traffic and monetization platform to guarantee quality through ads that are 100 percent in-view and viewed by humans. Through our advanced technology, and insight into how people view, consume and share content across devices, we enable more than one million publishers to increase revenue and traffic. The 33Across traffic building, insights and monetization tools allow publishers to do what they do best—create great content.