Union Metrics Unveils New Way to Access and Measure Full Twitter Archive with Release of Union Metrics Echo

Marketers can now instantly explore hundreds of billions of Tweets to answer critical business questions,  inform strategies and create more effective marketing campaigns

San Francisco, CA – Union Metrics announced the worldwide availability of Union Metrics Echo, an entirely new way to instantly interact with, access, and measure the full Twitter archive. Echo makes the entire Twitter archive easily searchable in real time using simple, expressive queries combined with a rich, interactive visual interface. Now marketers can explore hundreds of billions of Tweets with pinpoint precision to answer critical business questions, inform their strategies, and create better and more effective marketing campaigns.

Twitter is a data source like no other and the only social network where marketers can tap into the pulse of the planet and learn what their audiences think about their brands or organizations at any time. Two dozen Union Metrics customers have been using Echo extensively during its two-month beta period, including Digitas Health LifeBrands, McBeard, and Stradella Road. Echo has helped these organizations understand the true impact of Tweets during a brand crisis, watch conversations unfold on Twitter as TV shows happen on screen, research potential clients before pitching new business, identify key Tweets about past events, measure share of voice, and monitor their competitors.

“We found Union Metrics Echo to be a very impressive feature with great potential,” said Alec McNayr, Co-founder and CCO at McBeard. “It’s especially effective at visualizing share of voice on Twitter, providing a very unique advantage as a listening tool.”

Echo: Unleashing the Power of the Twitter Archive

Marketers can now, for the first time, instantly analyze and compare past campaign performance, identify trends, understand key moments in any conversation and report results over months, days, hours, and even minutes. For brands running ongoing monitoring, Union Metrics has seamlessly integrated historical data from the Twitter archive into Union Metrics Twitter Trackers, making it easier than ever to measure ongoing conversations in real- time. This includes comprehensive reporting on reach, content, and influencers for marketers that require more in-depth analytics. This data is also available in all Union Metrics’ multi-channel dashboards, which helps brands improve campaigns on and off Twitter, across all the social media channels important to them.

“We created Union Metrics Echo to make the hundreds of billions of Tweets in the Twitter archive instantly accessible to marketers so they can answer important business questions and make better decisions in ways that simply weren’t possible before,” said Hayes Davis, CEO of Union Metrics. “But, the value of Echo goes well beyond Twitter. We believe every social campaign, regardless of channel, can be improved by tapping into the world’s reaction to every event – big or small – whether it happened 90 seconds ago or nine years ago.”

Pricing and Availability

Union Metrics Echo is available today as an add-on for companies using the popular Union Metrics Social Suite, an industry-leading multi-channel social media analytics product used by many of the world’s biggest marketers. Echo is offered in three tiers – Echo 30 provides access to Twitter data from the last 30 days, Echo 365 provides full access to the archive from the past year, and Echo Full Archive gives marketers access to the entire 9-year history of Twitter. Union Metrics Echo 30 is offered at no extra charge to Union Metrics Social Suite subscribers, while pricing for access to Echo 365 and Echo Full Archive starts at $1,000 per month.

About Union Metrics

Started with the goal of bringing clarity to social marketers, Union Metrics has been delivering social media answers to brands and marketers since the company launched TweetReach in 2009. Today, Union Metrics’ powerful multi-channel social analytics are used by thousands of digital marketers at the world’s most innovative brands to optimize social media strategies and create better and impactful campaigns across Twitter, Instagram, Facebook and Tumblr. Union Metrics is based in San Francisco and has an office in Austin, Texas. Visit Union Metrics at http://unionmetrics.com and @unionmetrics to learn more.