Leading US outlet turns to CloudSense Media Platform to take advertising process digital
CloudSense, the global leader in industry platforms for Quote-to-Cash, has secured a deal with Newsday. The publisher has chosen the CloudSense Media Platform to enhance its digital advertising sales process and drive down the time it takes to launch new products and offerings to the market.
Newsday has a large readership and advertising customer base across the New York region. In its continuing efforts to incorporate digital technologies and ensure efficiencies in its sales operation, the publisher chose the Salesforce native CloudSense Media Platform to empower its sales team to make cross-media sales across a single interface, streamline processes, and enable the rapid launch of new offerings and products to customers.
The platform integrates with Google DoubleClick for Publishers (DFP), combining to provide a fully digital advertising sales process that optimises sales and scheduling and maximises revenues.
The CloudSense Media Platform also drives faster and more accurate quote creation, improving the buying experiences for customers across a range of Newsday channels from initial quote through to invoice.
“We invested a considerable amount of time evaluating many different products and services and made our decision to go with the CloudSense Media Platform,” said Paul Likins, Vice President of Sales Production and Technology, Newsday. “We believe it will streamline our ad bookings process, and lead to a simpler, easier experience for our entire team.”
Rowley Douglas, Executive Vice President, CloudSense North America, said: “We’re delighted to be working with Newsday. The CloudSense Media Platform equips Newsday with new technology to optimise sales and fulfilment across all of their channels and ultimately, making it easier for them to sell more quickly and efficiently to their customers.”
CloudSense is a global leader in Industry platforms for Quote-to-Cash. The CloudSense platforms deliver transformational sales effectiveness for companies configuring, pricing and quoting products and services from simple sales to sophisticated subscriptions.
Companies benefit from higher order values, reduced order errors, increased automation of sales processes and quicker product launches. The customer purchase journey is optimised with a single product catalogue across all sales channels; customers end up with one order and one bill.
Integrating into CRM, ERP and other systems the CloudSense platforms provide companies with a powerful Configure Price Quote (CPQ) SaaS capability for e-commerce, mobile workforce, retail, reseller and telephone sales.
With offices across the world and customers in 26 countries, CloudSense has grown quickly and been recognised by numerous awards, including being listed 7th in the Sunday Times “Tech Track 100” in 2014.