New Viewbix Kaltura plugin allows marketers to measure video performance beyond the video view and capture leads and actions
New York – Top video engagement platform, Viewbix has partnered with Kaltura, provider of the leading video technology platform, to add Viewbix’s interactive technology into the Kaltura video platform.
This partnership will make the Viewbix Platform accessible to clients directly within their Kaltura environment. The Viewbix Kaltura player plugin will provide clients with new ways to engage viewers and then measure that engagement to help clients gauge the effectiveness of their videos. By incorporating a variety of features and apps, including email sign up, click-to-call, live feeds, photos, maps and more, Viewbix enriches video to maximize reach.
“We are delighted to partner with Kaltura to bring our technology to their users,” said Jonathan Stefansky, CEO and co-founder of Viewbix. “The goal of every video marketer now is to go beyond the branding element and truly engage with viewers. We have found that the best way to drive viewer engagement and measure its effectiveness is to provide viewers with direct calls-to-action in the player. We are excited to bring this capability to Kaltura and look forward to enhancing users’ video marketing success.”
New analytics capabilities will also be available for clients using the Viewbix Kaltura player plugin, allowing them to track every action that occurs on the player and optimize campaigns in real time to drive increased ROI. With cross-device and cross-platform functionality, Viewbix allows marketers to generate leads and sales for any target market while also providing sales attribution for every video.
“The power of video can be explosive when you add layers of interactivity to it,” said Zohar Babin, Managing Director; VPaaS, Ecosystem and Community at Kaltura. “Adding Viewbix calls-to-action, interactive apps, and now analytics, directly into the Kaltura video player will provide clients with new options to increase engagement, measure interaction and evaluate the success of their content.”
About Viewbix
Viewbix is a leading video engagement platform used by marketers to add rich branding and interactive elements – from call-to-action buttons to email captures – to digital videos. Viewbix-enhanced videos are proven to drive engagement and measurable ROI. Viewbix works with leading brands, agencies and networks around the world. Viewbix also offers analytics and performance reporting solutions, giving clients access to real-time insights on Viewbix-enhanced videos. Viewbix ads can be distributed anywhere, across any device, including social networks. On average, brands have seen 35% uplift in engagement with Viewbix-enabled videos. Investors include Canaan Partners and Longfellow Venture Partners, OurCrowd and 2M Companies.
The fast-growing, venture-backed company is based in Tel Aviv, Israel. For more information, visit www.Viewbix.com.
About Kaltura
Kaltura’s mission is to power any video experience. A recognized leader in the OTT TV (Over the Top TV), OVP (Online Video Platform), EdVP (Education Video Platform) and EVP (Enterprise Video Platform) markets, Kaltura has emerged as the fastest growing video platform, and as the one with the widest use-case and appeal. Kaltura is deployed globally in thousands of enterprises, media companies, service providers and educational institutions and engages hundreds of millions of viewers at home, in work, and at school. The company is committed to its core values of openness, flexibility, and collaboration, and is the initiator and backer of the world’s leading open-source video-management project, which is home to more than 100,000 community members. For more information visit www.kaltura.com, www.kaltura.org, or www.html5video.org.
