Isobar scored highest of all vendors for its current offering
NEW YORK – Isobar, a global digital marketing agency, announced Forrester Research has placed the company as a Leader in “The Forrester Wave™: Digital Experience Service Providers, Q4 2015.” The report evaluated 11 digital-experience service providers across 31 criteria that represent the vendors’ current offering, strategy, and market presence, with Isobar positioned as having the highest score for the current offering category.
.@Forrester Wave names @IsobarUS a leader among digital experience service providers.
“Isobar was founded to bring together breakthrough design and enterprise-scale technology,” said Jeff Maling, co-CEO, Isobar US. “We are pleased to see Forrester recognize Isobar for our customer-centered approach to digital-experience strategy and our strong implementation and integration capabilities.”
In the report, Forrester states that the Leaders are vendors that “showed market-leading strategies that resonated with marketing and tech leaders.” The report says of Isobar, “The agency also has strong implementation and integration capabilities, with customer references that use and praise its services to integrate marketing, front-end, and back-office technology.” The report also states, “Isobar is a good fit for a variety of organizations, whether firms want straightforward web redesigns or innovative digital customer experience and product development to differentiate within or disrupt their industry.”
Isobar US co-CEO Geoff Cubitt added, “We’ve always had a balance of CIO and CMO relationships across our clients and appreciate Forrester’s recognition of the importance of being able to work with both sides of an organization and to help bridge the gap between the two. But more importantly, we see this as an acknowledgement of the groundbreaking work that our clients like Enterprise Rent-A-Car, Healthways, NBC Universal, and Royal Caribbean are undertaking.”
“The Forrester Wave™: Digital Experience Service Providers, Q4 2015” report can be accessed here.
About Isobar
Isobar is a global full-service digital marketing agency driven to deliver borderless ideas enabled by technology to transform businesses and brands. We have over 4,000 digital pioneers in over 70 locations across 40+ markets worldwide. Isobar has won over 350 awards, including 18 Agency of the Year titles over the last three years and three Asia-Pacific Agency Network of the Year Awards over the past four years. Key clients include adidas, Coca-Cola, Royal Caribbean Cruises Ltd., Google, Enterprise Rent-A-Car, Kellogg’s, and P&G. Isobar is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc. www.isobar.com
via BusinessWire
