Independent Research Firm Cites Vibes in Vendor Overview That Also Includes Adobe, IBM, Oracle and Salesforce along with 15 Others
CHICAGO – A new report from Forrester Research, Inc. released today includes Vibes on a list of vendors in the mobile engagement automation space, a new vendor category. Vibes, a mobile marketing leader, is recognized alongside other vendors such as Adobe, IBM, Oracle, Salesforce and 15 others in what Vibes believes is the most comprehensive analysis of the mobile marketing vendor landscape to date.
.@vibes recognized as #mobile engagement automation vendor in new @forrester report, available for free download
The November 2015 report, “Vendor Landscape: Mobile Engagement Automation Solutions,” estimates there are over 30 billion mobile moments each day in the U.S. alone. For marketers to capitalize on these mobile moments and meet consumer demands in real time, they need automated solutions that deliver both speed and accuracy. Vibes is cited in the report among a new category of vendors that has emerged to deliver on these consumer expectations and the promise of mobile.
“We’re thrilled to be recognized in this report from Forrester and be listed among some of the biggest names in software and mobile technology,” said Jack Philbin, co-founder and CEO of Vibes. “The mobile marketing space is maturing and consolidating, and we are confident our truly differentiated technology platform and wide range of services will enable us to become the vendor of choice for many marketers.”
Vibes is cited in the accompanying document to the report, “Toolkit: Mobile Engagement Automation Solutions,” for differentiating itself through its “maturity, pragmatism and appeal to technologists — not just marketers.” Vibes believes that the Toolkit demonstrates the following highlights:
- Breadth and measurement. Vibes is cited for its market maturity, which is demonstrated in the “the breadth of its customer base, testimonials and technology partners as well as a focus on showing the ROI of mobile by closing the loop between digital marketing and offline purchases.” The Toolkit also cites Vibes’ “breadth of capabilities,” including the Catapult mobile marketing platform, professional services and the company’s tier 1 messaging aggregator services and APIs.
- Comprehensive offering. Vibes “combines a technology platform (the majority of its revenue) and professional services to accommodate both experienced and novice marketers.” Vibes has delivered more than 8 billion experiences across 100,000 campaigns.
- Centered on the customer. Vibes “focuses on the traditional customer journey — not just a mobile app journey.”
- Expansion and experience. In the Vendor Landscape portion of the report, Vibes is cited among vendors who have “morphed from being (a) pure mobile messaging and aggregation (vendor) with deep experience.” Over the past few years, Vibes has significantly diversified its platform to include push notifications and mobile wallet marketing and advertising, in addition to SMS and MMS messaging.
To download the full report from Vibes visit www.vibes.com/forresterreport.
To learn more visit www.vibes.com or contact Mark Tack at mark.tack@vibes.com.
About Vibes
Vibes is a mobile marketing technology leader that helps some of the world’s biggest brands unlock new revenue by arming them with the technology and guidance they need to succeed in mobile marketing. Vibes’ Catapult Mobile Relationship Management (MRM) platform enables marketers to manage all mobile communications, including text messaging, push notifications, Apple Wallet (formerly called Passbook), Android Pay (formerly called Google Wallet) and mobile web campaigns — all from a single interface. Vibes has delivered more than 8 billion mobile experiences since 1998 on behalf of customers such as Chipotle, Sears, Home Depot, Verizon, Allstate, The Gap, Pep Boys, Men’s Wearhouse and Gannett. Vibes is a Tier 1 aggregator with direct connections to all U.S. wireless carriers. To learn more about Vibes, visit www.vibes.com or connect on Twitter.com/Vibes.
via BusinessWire
