Web
Analytics Made Easy - StatCounter
  • Send Press Release
  • Advertise
  • Sponsored Posts
  • Guest Authors
  • Job Board
  • About
    • Subscribe
    • Brand
    • T&Cs
    • Privacy
  • Contact
Sign in
Welcome!Log into your account
Forgot your password?
Privacy
Password recovery
Recover your password
Search
  • Ad & Media Strategy
    • Ad and Media Verification
    • Ad Networks and Platforms
    • Ad Products
    • Ad Revenue Optimization
    • Local Advertising
    • ROI Measurement
    • RTB Advertising
  • Ad Operations
    • Ad Serving
    • Ad Targeting
    • Ad Trafficking
    • Ad Metrics
    • Audience Measurement
    • How-To’s
  • Social Media Advertising
    • Facebook
    • LinkedIn
    • Twitter
    • Pinterest
  • Advertising Challenges
    • Ad Viewability
    • Ad Fraud and Spam
    • Ad Inventory Quality
    • User Privacy
  • HOT TOPICS
    • Ad Blocking
    • Mobile Advertising
    • Local Advertising
    • Native Advertising
    • Ad Viewability
    • Programmatic Buying
    • RTB Advertising
    • Monetization Strategy
Sign in
Welcome! Log into your account
Forgot your password? Get help
Privacy
Password recovery
Recover your password
A password will be e-mailed to you.
Ad Tech Daily
  • Send Press Release
  • Advertise
  • Sponsored Posts
  • Guest Authors
  • Job Board
  • About
    • Subscribe
    • Brand
    • T&Cs
    • Privacy
  • Contact
Home Ad & Media Strategies MoEngage Named a Strong Performer in 2020 Mobile Engagement Automation Report by...

MoEngage Named a Strong Performer in 2020 Mobile Engagement Automation Report by Independent Research Firm

By
Ad Tech Daily
-
August 28, 2020
  • Twitter
  • Linkedin
  • Facebook
  • Reddit
  • email
  • Buffer

Bengaluru and San Francisco: MoEngage announced that it has been recognized as a strong performer in The Forrester WaveTM: Mobile Engagement Automation, Q3 2020. Forrester defines Mobile Engagement Automation as technology that uses real-time and contextual insights to proactively engage with known users in the appropriate mobile moment across the customer lifecycle via a mobile deviceÂą. MoEngage was previously featured in the 2018 and 2019 Gartner Magic Quadrant for Mobile Marketing Platforms and was the highest-rated vendor in the 2019 Gartner Voice of Customer.

Raviteja Dodda, Co-founder & CEO, MoEngage said “We are the youngest company to be included in the report. In the last couple of years, MoEngage has evolved into an enterprise-grade product that can handle the scale, data security and access control requirements of some of the top brands such as Ally Financial, CIMB Bank, Samsung, McAfee, Mashreq Bank, Deutsche Telekom, Travelodge, Flipkart, OLA, Tokopedia and more”

Forrester recommends that Mobile Engagement Automation customers “Look for vendors that can factor in customers’ past engagement and behaviors to improve personalization in the form of featured products, message content, message format, and channel” 

Dodda added, “We believe this is a powerful validation of MoEngage’s best-of-breed solution for the customer-obsessed growth teams who like to deep dive into customer behavior data and then engage them across mobile, email and the web. I am pleased that the Forrester report notes our strengths in advanced engagement automation and practical applications of advanced analytics. Our proprietary engine, Sherpa, which analyzes behavioral data and test results for automated decisioning has also been referenced in the report”

Additionally, the report states that MoEngage bills itself as an Open Analytics solution that can connect to any BI or SQL tool and is one of just two tools in this evaluation that is compatible with PMML“. Open Analytics, by MoEngage, allows consumer brands to visualize enriched campaign & behavioral data from MoEngage in their favorite BI tools like Tableau – without the need for expensive ETL infrastructure.

Read a complimentary copy of The Forrester Wave™: Mobile Engagement Automation, Q3 2020 here.

About MoEngage
MoEngage is an intelligent customer engagement platform, built for the customer-obsessed marketer. 1000+ customer-obsessed brands across 35 countries use MoEngage to send 50 billion messages to 500 million end consumers every month. With offices in 9 countries, MoEngage is backed by marquee investors such as Eight Roads, F-Prime Capital, Matrix Partners, Helion Ventures, Exfinity Ventures,  and Venture East. In the recent G2’s summer reports, MoEngage was also named a leader in the Mobile Marketing and Marketing Automation categories. To know more visit www.moengage.com

¹”Now Tech: Mobile Engagement Automation, Q2 2020”, Forrester Research, Inc., May 21 2020

  • Twitter
  • Linkedin
  • Facebook
  • Reddit
  • email
  • Buffer
  • TAGS
  • mobile engagement
  • mobile marketing
  • moengage
  • the forrester wave
Previous articleCavai Bolsters Marketing Team with Key Hire from Banking Giant HSBC
Next articleImpact Acquires ACTIVATE Influencer Marketing Platform
Ad Tech Daily
https://adtechdaily.com
Launched in 2008, Ad Tech Daily (initially known as "Ad Ops Online") is a news resource dedicated to all things ad tech. We feature news, interviews, events, commentaries that are relevant to professionals in the ad tech industry. Occasionally, you will see news covering the larger sphere of online advertising and online marketing.

RELATED ARTICLESMORE FROM AUTHOR

Ad & Media Strategies

Avow Announces Key Partnership with Xiaomi Mi Ads

Ad Tech Daily
Ad & Media Strategies

MoEngage Named a Leader in the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms

Ad & Media Strategies

MoEngage and Mixpanel Partner to Enable Highly Personalized Customer Engagement

Ad Tech Daily
Ad & Media Strategies

MoEngage Named a Strong Performer in 2020 Mobile Engagement Automation Report by Independent Research Firm

Ad & Media Strategies

Clear Channel Europe Launches Campaign Planning Mobile Data Platform, RADAR

Ad & Media Strategies

Aki Technologies Purchases Eyeview’s Video Personalization Technology to Bolster Leadership in Moment Marketing

Send your announcement

To send us your announcement or press release, please see available options at: https://adtechdaily.com/submit-a-story/.

Advertisement

Featured

low angle photography of high rise towers

Vertical Impression Awards: Digital out-of-home advertising awards determined by data.

Advertisement

Sponsored

Organize Your Inbox (and Never Waste Time on Email Again) With SaneBox. Sign up today and save $25 on any subscription.

Advertisement

From our guest authors

Benefits of SME Partnership Programmes: Real-Life Lessons and Success Stories

Why Facebook Is the Best Platform in the World – and You Shouldn’t Spend...

When Audiences Adapt, So Must Technology

Advertisement
Ad Tech Daily is your daily source of news and insights into the ad tech industry.

Recent Jobs

  • Ad Tech Daily

    Editorial Assistant

    • remote
    • Ad Tech Daily
    • Freelance
    • Part Time

latest

  • Anzu and Adform Team Up to Advance Utilization of In-Game Advertising January 15, 2021
  • DemandJump Announces Account-Based Attribution for B2B Marketers, Aligning Marketing Actions to Revenue Outcomes January 15, 2021
  • Vertical Impression Awards: Digital out-of-home advertising awards determined by data. January 15, 2021
  • Kenshoo to Acquire Signals Analytics to Fuel Intelligent Go-to-Market for Brands in Era of Digital Acceleration January 14, 2021
  • The Ozone Project Launches Manchester-Based Regional Hub January 14, 2021
  • UK Charity Stonewall Reveals Unprecedented Marketing Campaign January 14, 2021
Advertisement
  • Ad & Media Strategy
    • Ad and Media Verification
    • Ad Networks and Platforms
    • Ad Products
    • Ad Revenue Optimization
    • Local Advertising
    • ROI Measurement
    • RTB Advertising
  • Ad Operations
    • Ad Serving
    • Ad Targeting
    • Ad Trafficking
    • Ad Metrics
    • Audience Measurement
    • How-To’s
  • Social Media Advertising
    • Facebook
    • LinkedIn
    • Twitter
    • Pinterest
  • Advertising Challenges
    • Ad Viewability
    • Ad Fraud and Spam
    • Ad Inventory Quality
    • User Privacy
  • HOT TOPICS
    • Ad Blocking
    • Mobile Advertising
    • Local Advertising
    • Native Advertising
    • Ad Viewability
    • Programmatic Buying
    • RTB Advertising
    • Monetization Strategy
© Copyright 2008-2020 - Ad Tech Daily