Extends Offering Beyond Emoji to Deliver a Suite of Branded Mobile Ad Units for Advertisers Looking to Engage and Capture the Hearts and Minds of Young Consumers
NEW YORK – Swyft Media, the company helping brands and advertisers become a part of the world’s largest conversation, today announced a new suite of Swyft Media mobile ad units . The new ad units give brands and advertisers access to a variety of branded content offerings such as: emoji, stickers, GIFs, photo frames, photo filters, videos and chat pages, all specifically designed to help brands engage millennials and young consumers in the places they spend most of their time – mobile messaging, dating and photo editing apps. Available as part of the Swyft Mobile Engagement Platform, the mobile ad units help advertisers create branded mobile experiences and are available under three categories: Audience Engagement Packs, Brand Accounts and Brand Keyboards. Swyft’s Mobile Engagement Platform, which reaches one billion monthly active users, works as a modern version of an ad network where advertisers and brands choose the ad units they want to deploy as a part of a campaign and target the consumers they want to reach. Swyft Media Inc. is a wholly owned subsidiary of Monotype Imaging Holdings, Inc. (Nasdaq: TYPE).
Swyft Media Redefines Ad Units Helping Brands Reach Millennials
“Banners and interstitials are becoming outdated, ineffective and a hard to measure means of advertising – especially when they are targeted at millennial and Gen-Z consumers,” said Evan Wray, cofounder and vice president at Swyft Media. “With our innovative ad units, we’ve taken a model that advertisers and brands are comfortable with and provided them with a simple, scalable and measurable way to deploy campaigns across the world’s most popular mobile messaging and social apps, with branded content that young consumers want and are eager to share with friends. We’re building on the success of the hundreds of emoji and digital sticker initiatives we’ve executed for brands and are expanding that ecosystem and enabling them to reach captive, engaged, young consumers in meaningful ways with new forms of branded visual communication.”
According to research conducted by Activate, Inc., mobile messaging has been the fastest growing online behavior within the social landscape over the past five years, with 2.5 billion registered users today and an additional 1.1 billion new users expected by 2018.
Swyft Media Mobile Ad Units
Each Swyft Media mobile ad unit has been specifically designed to reach, engage and leave an impact on millennial and Gen-Z consumers. The same consumers that influence more than $600 billion in purchasing decisions, according to Accenture. Through the company’s integrations with more than 60 messaging, social, photo editing and dating apps, Swyft Media’s mobile ad units offer unique targeting capabilities within highly active mobile environments that would otherwise not be open to advertisements or traditional (banner, interstitial) advertising units. The three Swyft Media ad units include:
Brand Accounts – Swyft Media’s Brand Accounts enable brands to establish a presence across many of the world’s most popular messaging apps via official account pages, granting them scalable reach to an increasing user base of messaging app users. Swyft’s Brand Accounts service offers various tools and services to allow brands to use these official account pages as content hubs, where they can drive continued engagement to their audience through coupons, videos, chats, contests and more. Brands are given the ability to simultaneously launch multiple account pages to increase their footprint within the direct messaging experience.
Swyft Media’s powerful analytics engine extends to the Brand Accounts product, giving brands and advertisers the ability to accurately measure and calculate ROI within the mobile messaging ecosystem.
- Audience Engagement Packs – Swyft Media’s Audience Engagement Packs give brands and advertisers the ability to quickly and easily launch original campaigns using branded emoji, digital stickers, photo frames, filters, videos and GIFs, creating advertising space in mobile environments that would have not existed otherwise. These units take the place of disruptive banners and pop-ups by seamlessly integrating branded content within the existing user experience, without disrupting the user’s experience, and offering the scale of a traditional advertising campaign. Consumers actively opt to download and share branded content with their friends and networks to personalize conversations and projects, causing an extended ripple effect of shared content far beyond the end date of the initial campaign.
- Brand Keyboards – Advertisers can place their branded emoji, stickers, GIFs and video content in one of the most highly interactive and visible locations within the mobile ecosystem – the keyboard – driving fan engagement and meaningful interactions at scale. Brand keyboards offer a degree of ubiquity that is otherwise unattainable through traditional ad buys and are designed to work across any iOS® or Android™ device and can be used to share content across most messaging or social media networks.
The Swyft Media Mobile Engagement Platform
Swyft Media’s Mobile Engagement Platform is a one-stop-shop for brands and advertisers to launch branded campaigns targeted at millennials. Swyft Media works with brands from the initial design stage through campaign execution and analytics. An internal team of Swyft Media’s chat artists work directly with brands to optimize their content based on what will best represent their message, engage consumers and drive meaningful ROI. Enhanced targeting capabilities enable advertisers to direct their ad unit placements based on geographical information, age, app environments and context of the content. Swyft’s Mobile Engagement Platform is an evolution of the existing “ad network” model, with the newly developed ad units and branded content formats catered specifically toward engaging millennial and Gen-Z consumers.
About Swyft Media
Swyft Media helps brands and advertisers become a part of the world’s largest conversation by creating and distributing branded content that consumers want, love and share with friends across a wide variety of mobile apps. Swyft Media’s innovative Mobile Engagement Platform gives advertisers and brands an opportunity to use branded ad units like emoji, digital stickers, GIFs, photo frames, photo filters, chat and video to reach and engage millennials and young consumers in the places they spend the most time –mobile apps. The combination of Swyft’s Mobile Engagement Platform and design expertise helps brands and advertisers drive highly engaging, measurable and amplified marketing campaigns, and reach one billion monthly active users worldwide. To date, more than 300 popular global brands such as MillerCoors, Ford, MasterCard, Dell, Universal Pictures, L’Oreal and FOX have worked with Swyft to enhance their mobile engagement strategy. Through its integrations with approximately 60 application partners, Swyft boasts one of the largest opportunities for brands to reach younger consumers in way that feels natural and unobtrusive. For more information, visit: www.swyftmedia.com or follow us on Facebook and Twitter. Swyft is a wholly owned subsidiary of Monotype Imaging Holding Inc. (Nasdaq: TYPE).
via BusinessWire
