AUSTIN, Texas – Sizmek (NASDAQ:SZMK), an open ad management company for multiscreen campaigns,announced a partnership with Tapad to integrate its cross-device solution into the Sizmek MDX platform. One of two cross-device identity management vendors selected after a thorough evaluation of market-leading companies, Tapad’s capabilities will round out Sizmek’s ability to help clients connect with consumers across all of their devices and measure which parts of their campaign are driving the best results. Following the announcement with cross-device solution Screen6, the Tapad partnership will further extend Sizmek’s cross-device reach with increased coverage in North America and EMEA regions.
Tapad’s solution is rooted in The Device Graph, their proprietary technology confirmed by Nielsen to be 91.2 percent accurate in identifying related devices. This partnership will enhance Sizmek’s programmatic capabilities by addressing targeting and measurement in a unified way, and provide more accurate attribution and better frequency control with an all-inclusive view of the user.
“Increasing audience fragmentation has made it more difficult to effectively deliver the right message across multiple devices in a way that’s relevant to a specific user,” said Alex White, vice president of product strategy at Sizmek. “Through the integration of Tapad’s technology, Sizmek enhances its leadership role in omni-channel ad management in key geographical areas for our customers, which enables them to more efficiently deliver and better monetize campaigns.”
Sizmek’s enhanced cross-device offering will also facilitate one of its other, key capabilities—dynamic creative optimization, which allows advertisers to deliver unique ads to each consumer in real time and engage them more effectively. Tapad’s integration will enable this optimization at a global scale, regardless of the device a person is using.
“Sizmek’s open, end-to-end methodology not only brings together the best innovations on one platform, it fosters choice, empowering clients to interconnect the capabilities that best serve their strategies,” said Neil Nguyen, president and CEO, Sizmek. “Coupling Tapad’s cross-device solution with other, myriad innovations within Sizmek MDX means clients will more effectively connect with consumers everywhere they are, and execute substantially more powerful campaigns.“
“Having access to a scalable, effective and privacy-safe cross-screen solution is a marketing imperative today,” said Are Traasdahl, founder and CEO of Tapad. “By introducing Tapad’s technology into their open platform, Sizmek is meeting this critical demand with a solution that provides optimal returns.”
About Sizmek
Sizmek Open Ad Management brings freedom of choice to end-to-end advertising. With a single point of access to the best technology, data, and strategic guidance—and the flexibility to choose solutions that fit their strategies—more than 42,000 advertisers, agencies, publishers, and trading desks create inspiring, seamless advertising campaigns that connect them to their customers around the world easily and effectively. Open and independent, Sizmek’s wide range of technology and data is bolstered by integrations with more than 100 partners providing leading solutions for attribution, data management, audience measurement, search engine marketing, creative authoring, and more. Sizmek operates in more than 70 countries, with local offices providing award-winning service throughout North America, EMEA, LATAM, and APAC. www.sizmek.com
About Tapad
Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. With 91.2% data accuracy confirmed by Nielsen, the company offers the largest in-market opportunity for marketers to address the ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers, marketing technology companies and numerous Fortune 500 brands, Tapad provides an accurate, unified approach to connecting with consumers across screens. Backed by major venture firms, Tapad is based in New York and has offices in Atlanta, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami, Minneapolis, San Francisco and Toronto. TechCrunch called the powerhouse Tapad team “a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade.”
