Flashtalking Acquires Protected Media To Offer Verification Capabilities Across All Platforms

Acquisition immediately provides advertisers new levels of protection at scale with operational efficiencies

LONDON, UK: Flashtalking, the leading global independent platform for ad management, data-driven creative, and unified insights, has acquired anti-fraud innovator Protected Media. The deal will enable Flashtalking to provide brands with comprehensive verification capabilities across Desktop, Mobile Web and In-App, at scale. It will also see the company become the only MRC accredited independent ad server for Sophisticated Invalid Traffic Detection and Filtration in OTT.

By bringing advertisers new levels of protection at scale and operational efficiencies, Flashtalking is reinforcing its commitment to providing independent evaluation of media quality across all channels to brands that place their trusted advertising spend there.

The acquisition establishes a unique and vital set of operational benefits:

Complete suite of verification tools

The company now offers fraud detection and viewability services globally across Desktop, Mobile Web, In-App, OTT, and is able to fill any verification gaps.

Operational Efficiency

Flashtalking and Protected Media provide accelerated speed to market for verification set-up and management by eliminating the manual, error-prone shared spreadsheets in favor of a fast, automated, errorless workflow.

Business Simplification

As with everything Flashtalking brings to market, the offering simplifies the ad tech stack. By bundling verification services with an advertiser’s ad serving globally, the company provides the opportunity to reduce the administrative burden of managing multiple vendor relationships across regions.

MRC Accreditation for OTT

As the only independent ad management platform that is MRC accredited for Sophisticated Invalid Traffic Detection and Filtration in OTT, the company finally fills a critical gap for advertisers who may have charged ahead into the OTT segment but have yet to implement the necessary verification safeguards.

“The marketplace knows that Flashtalking is wholly committed to quality in all channels and on all platforms where we support and serve our clients. That’s who we are at our core,” said Flashtalking CEO John Nardone. “This incredibly beneficial acquisition signals that we are all-in on combating ad fraud, from the most powerful position to do so at scale. As the only independent ad server that the MRC has accredited in this arena, Flashtalking is positioned to be the most objective third-party evaluator of OTT/CTV media quality on behalf of advertisers and their agencies.”

“We’ve long been recognised as the industry’s boldest innovators in the fight against fraud in the digital advertising supply chain,” said Asaf Greiner, Founder and CEO of Protected Media. “Given the company’s overarching philosophy on ensuring quality and their operational commitment to the OTT/CTV space, our coming together with Flashtalking could not be a more helpful union and proposition for advertisers. The new offering stands alone in its ability to serve advertisers at the interface where it matters most.”

For more information about Flashtalking’s anti-fraud capabilities and solutions, please contact [email protected]

About Flashtalking

Flashtalking is a data-driven ad management and analytics technology company. We help sophisticated marketers use data to personalize advertising, analyse its effectiveness and optimise performance across channels and formats. Our platform leads the market with innovative products and services to ensure creative relevance and unbiased, actionable insights, powered by proprietary cookieless tracking, data unification and algorithmic attribution. Born in the UK, now established worldwide, Flashtalking spans the globe with offices in New York, San Francisco, Los Angeles, Chicago, London, Leeds, Cologne, Amsterdam, Milan, Paris, Barcelona, Singapore, Hong Kong, Tokyo and Sydney. For more information, visit www.flashtalking.com.