— The new company will leverage the two companies’ business bases to promote the creation of new value and strengthen its competitive edge —
TOKYO – Dentsu Inc. (TOKYO: 4324) (ISIN: JP3551520004) (President & CEO: Tadashi Ishii; Head Office: Tokyo; Capital: 74,609.81 million yen) announced that it will merge two of its subsidiaries, Dentsu Young & Rubicam Inc. (President & CEO: Yoichi Inose; Head Office: Tokyo; hereinafter “DY&R”) and Wunderman Dentsu Inc. (President & CEO: Kensuke Noguchi; Head Office: Tokyo; hereinafter “WD”), effective January 1, 2016. The new company is expected to be rebranded Dentsu Young & Rubicam/Wunderman Inc., but this has not yet been finalized.
DY&R is a brand agency that was established in November 1981 as a joint venture between Dentsu Inc. and Young & Rubicam (hereinafter “Y&R”) of the United States. WD is a specialist direct marketing agency that was established as a joint venture in March 1985 between Dentsu and Y&R, and has expanded business in the CRM field.
The two companies have to date worked toward the fusion of brand advertising and relationship marketing, and their amalgamation into a single entity will enable streamlined operations and the development of integrated services that leverage the respective business bases. This merger will lead to integrated communication design with a focus on branding, the provision of data-driven services with an increased competitive edge, and the creation of new value.
Profiles of the companies are provided below.
|
Profiles of the two merging companies |
||||
| Surviving company | Company to be merged | |||
| Company name | Dentsu Young & Rubicam Inc. | Wunderman Dentsu Inc. | ||
| Line of business |
Integrated communication |
Direct and relationship marketing |
||
|
Date of |
November 1, 1981 | March 2, 1985 | ||
|
Headquarters |
2-14-1, Higashi-shimbashi, |
2-14-1, Higashi-shimbashi, |
||
| Representative | Yoichi Inose (President & CEO) | Kensuke Noguchi (President & CEO) | ||
|
Profile of the new company after the merger |
||
| Company name | Dentsu Young & Rubicam/Wunderman Inc. (planned) | |
| Line of business | Integrated communication services | |
|
Date of |
January 1, 2016 (scheduled) | |
|
Headquarters |
2-14-1, Higashi-shimbashi, Minato-ku, Tokyo | |
| Representative | Yoichi Inose (President & CEO) | |
About the Dentsu Group
Dentsu is the world’s largest advertising agency brand. Led by Dentsu Inc. (Tokyo: 4324; ISIN: JP3551520004), a company with a history of 114 years of innovation, the Dentsu Group provides a comprehensive range of client-centric brand, integrated communications, media and digital services through its nine global network brands—Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, MKTG, Posterscope and Vizeum—as well as through its specialist/multi-market brands including Amnet, Amplifi, Data2Decisions, Mitchell Communications (PR) and 360i.
The Dentsu Group has a strong presence in 124 countries across five continents, and employs more than 43,000 dedicated professionals. Dentsu Aegis Network Ltd., its global business headquarters in London, oversees Dentsu’s agency operations outside of Japan. The Group is also active in the production and marketing of sports and entertainment content on a global scale.
www.dentsu.com
via BusinessWire
