Traffic and conversions were up 6x and 9x respectively
NEW YORK — More consumers shopped on major retail sites on Cyber Monday this year than ever before, according to HookLogic, the pioneer of performance marketing for brands, whose network reaches more shoppers than Amazon.com. The HookLogic platform, which drives product ads for brands and provides resulting sales attribution data across retailer sites like Walmart, Target, Best Buy, and Macy’s, reports that Cyber Monday retail site traffic and conversions were up 6x and 9x respectively, compared to the typical daily average.
HookLogic saw a dip in overall mobile traffic on Cyber Monday as shopping occurred at work and home rather than on the go, with mobile shopping coming in at 46 percent and desktop at 54 percent. Mobile traffic was highest at 6am ET on Cyber Monday as many shoppers browsed from bed before the workday began. The ‘Mobile Moment’—the biggest share in mobile ecommerce traffic, occurred at 7am ET on Thanksgiving Day, coming in at 71 percent (vs. desktop at 29 percent).
Conversion rates, defined by HookLogic as product detail page views resulting in sales, were highest from 9pm – 10pm ET on Cyber Monday, making that hour – the ‘Gifting Hour’ – the biggest hour in online shopping history. This is the exact same time the peak occurred the last 2 years as shoppers finished up their workday, and were ready to make purchases.
“We worked closely with our brand advertisers and retail partners for what we knew would be the highest grossing online shopping season to date,” said HookLogic CEO Jonathan Opdyke. “With Cyber Monday falling on the last day of the month, this has been a record breaking 30 days for brands and retailers alike.”
According to HookLogic’s retail data, the average number of units in online shopping carts for this holiday week were biggest on Black Friday (4.2 units), and the average purchase amount was $137. Cyber Monday purchases fell slightly behind, with an average of 3.1 units per shopping cart averaging $134 in value. It appears that shoppers made more expensive purchases on Cyber Monday, as cart values match Black Friday levels but contained fewer items.
HookLogic, the pioneer of performance marketing for brands, partners with the world’s leading retailers and online travel agencies to accelerate sales for product brands and hotels. Advertisers use the platform to reach in-market shoppers, drive traffic to products, and attribute resulting sales. Network partners and advertisers include Walmart, Target, Best Buy, Macy’s, Expedia, Priceline, Hasbro, Intel, LG, L’Oreal, Mondelez, Philips, Microsoft and Marriott. HookLogic is headquartered in New York, with offices in Ann Arbor, Mich.; Santa Monica, Calif.; and London. For more information, please visit www.hooklogic.com or call (646) 467-8200.