Axel Springer Selects Tealium to Optimise Data Management

Europe’s leading digital publisher, Axel Springer SE, uses Tealium¹s customer data platform to optimise data management

London, UKTealium, the leader in enterprise tag management and real-time customer data solutions, today announced a new cooperation with Berlin-based Axel Springer SE, Europe’s leading digital publisher. Leveraging Tealium’s leading customer data platform, Axel Springer is positioned to create a consistent view across the company’s highly diverse portfolio of websites to enable real-time digital optimisation.

Axel Springer’s worldwide digital audience is nearly 200 million users and benefits from the continuous dynamic development of its digital activities, which contribute more than 60 percent to the total revenues and more than 70 percent to the EBITDA. To monetise its own data and overcome service disparity, Axel Springer wants to set up a streamlined digital data management solution and create an easily accessible view across all platforms. This ensures that the different units utilise relevant data and enables them to personalise services and provide tailored solutions in real-time across the group.

Tealium’s foundational tag management system, Tealium iQTM, is currently being implemented to achieve this goal, reducing complexity and increasing efficiency and consistency across the entire portfolio. Axel Springer will also make use of real-time audience segmentation and action engine Tealium AudienceStreamTM to achieve a higher level of digital optimisation using its own first-party data.

Germany is a key market for Tealium, and the company’s presence there is growing quickly. The company’s commitment to market expansion has been recognised by the award of Data Protection Officer (TÜV) certification ­ a key requirement for doing business with many German companies to Tealium’s Senior Business Consultant. This certification in data security significantly enhances Tealium’s strong credentials in this vital market.

“We are delighted to support such a high-profile publisher, and this partnership is an illustration of the business benefits we can bring to prominent media companies like Axel Springer,” commented Lindsay McEwan, General Manager EMEA, Tealium. “The selection of Tealium’s customer data platform confirms our strong position within the German market and validates the maturity of our technology in using first-party data to deliver real-time digital optimisation.”

About Tealium

Tealium is the leader in enterprise tag management and customer data solutions that power the real-time enterprise. Tealium’s customer data platform, comprised of tag management, data management, and enterprise data services, enables organisations to seamlessly connect and manage all of their marketing applications and fragmented data sources.

Leveraging Tealium’s open platform, marketers can create composite 360-degree customer profiles in real time; drive more profitable and relevant omnichannel interactions; and fuel the performance of business intelligence and data warehouse projects using the richest source of first-party data available.  For more information, visit

To learn more about the company’s growing customer base, visit our resource library.

©2015 Tealium Inc. All rights reserved. Tealium, Tealium iQ, AudienceStream, and all other Tealium marks contained herein are trademarks or service marks of Tealium. All other marks are the property of their respective owners.

About Axel Springer

Axel Springer is the leading digital publisher in Europe and a pioneer in paid subscription offerings. With headquarters in Berlin, the company is active in more than 40 countries. Axel Springer SE is divided into three operating segments: Paid Models, Marketing Models and Classified Ad Models. In 2014, it achieved an EBITDA of EUR 507.1 million. More than half of Group revenues were generated by digital activities, which amounted to more than 70 percent of Group EBITDA. The company employs nearly 15,000 people worldwide. For more information, visit