Allows Advertisers Greater Access to Deterministic Mobile Data
Seattle – PushSpring, the leading independent source of mobile app and device level data, extended their data partnerships to include Centro DSP, Lotame, StrikeAd, and Google’s DoubleClick. PushSpring offers advertisers and publishers the ability to use unique data sets to target more than 160 million unique device IDs through these expanded partnerships.
PushSpring’s unique dataset includes 175+ pre-built Personas and App Genres, and an almost unlimited array of customizable targeting capabilities. Customers have the option of accessing PushSpring’s branded data through partners, or via PushSpring’s Audience Console in which they can create custom segments, which can be pushed to platform partners for nearly immediate activation. At this time the PushSpring Audience Console is in beta and available by invitation only, with a full release scheduled for early 2016. PushSpring is currently taking requests for inclusion in the full release.
“We are pleased to offer independent deterministic mobile device-level data at scale via some incredible players in the ad tech ecosystem. PushSpring has experienced tremendous growth in 2015. Our expanding list of integrations and the number of targetable devices we offer the industry is really powerful,” says Karl Stillner, CEO and Co-Founder of PushSpring, “We now have partnerships with five of the top DMP & DSP players, and are in serious talks with three others. We expect 2016 to be a big year of growth for PushSpring.”
“PushSpring gives our customers powerful mobile audience targeting capabilities within the most engaging smart device consumer apps,” says Kelly Wenzel, CMO of Centro. “Our customers’ rapid gravitation to cross-channel programmatic advertising is aided by the availability of quality deterministic data provided by companies such as PushSpring.”
“Pushspring’s scale and quality in the mobile app targeting space is of the highest quality available. Mobile data targeting is still fairly nascent, and Pushspring is ahead of the game,” adds Jason Downie, General Manager, Data Solutions, at Lotame.
Along with the newly released partnerships PushSpring’s robust integrations across the industry include The Trade Desk, Google’s DBM, Oracle Data Cloud, and Nielsen’s eXelate.
PushSpring (www.pushspring.com) is a Seattle-based company providing mobile app audience data, tools, and intelligence products to advertisers and mobile app publishers. PushSpring processes billions of monthly mobile app and device-level signals to create a highly accurate and complete multi-dimensional classification of deterministic mobile app audiences. PushSpring Personas and custom audience segments can be accessed via the PushSpring Audience Platform and distributed through industry-leading DMPs, DSPs, and programmatic platforms to power mobile marketing objectives for brands and app owners. The two-year-old company recently raised $5 million in Series A investment led by Trilogy Equity Partners.
