New Integration Continues the Company’s Leadership as a Pioneer in Viewability
NEW YORK – Tremor Video, Inc. (NYSE:TRMR), the premium video marketplace elevating brand advertising effectiveness across all screens, announced a partnership with Moat, an independent SaaS marketing analytics firm focused on transforming online brand advertising through trusted measurement and analytics. The partnership enables Tremor Video clients to optimize campaigns with MRC-accredited metrics powered by Moat, including ad viewability by the MRC definition of a viewable impression along with the GroupM viewability standard of ad viewability.
“Viewability is a crucial metric for marketers, as it becomes harder not only to reach consumers, but to know you’ve successfully grabbed their attention”
“Viewability is a crucial metric for marketers, as it becomes harder not only to reach consumers, but to know you’ve successfully grabbed their attention,” said Katie Evans, SVP, Operations and Sales Strategy. “The real-time integration of Moat’s technology reinforces our belief that a premium video marketplace must offer the tools for our clients to access a full range of viewability metrics for buying, optimizing and measuring. We’re proud to partner with Moat to bring our video advertising clients this flexible and effective solution.”
Moat viewability metrics are available to Tremor Video’s clients today. Through Tremor Video’s DSP, clients can choose to optimize for Moat’s viewability metrics as a key performance indicator. Additionally, clients who choose to buy against guaranteed viewability can do so using Moat’s viewability metrics.
“Tremor Video has long-been a proponent of transparency in advertising, particularly around viewability. We are very excited about the Tremor and Moat partnership and the viewability optimization capabilities it provides for clients. We believe viewability is the new starting point for brands in digital that ultimately helps provide the confidence they need to invest more dollars online,” said Jonah Goodhart, Moat CEO and Co-Founder.
About Tremor Video
Tremor Video (NYSE:TRMR) helps make every advertising moment more relevant for consumers. The company’s heritage as custodians of the most recognized advertiser and publisher brands is built on leadership in all-screen analytics and a long-standing commitment to transparency. Our premium video marketplace offers the full spectrum of video ad products and services, including premium programmatic buying and selling and analytics that connect the two.
via BusinessWire
