A Custom-Built Ad Platform to Streamline Podcast Ad Operations and Maximize Revenue
LOS ANGELES – Triton Digital, a leading technology provider for the audio industry, announced the release of Tap Podcast, a customized version of the Triton Advertising Platform (Tap) built specifically for podcast publishers. The rich features within Tap Podcast are designed to provide the flexibility and advanced targeting capabilities necessary to better control the reach and efficacy of inserted ads.
“As the podcasting format continues to gain traction and attract larger audiences, it is more important than ever to provide a solution that enables publishers to monetize that audience easily and efficiently.”
Fully integrated with Triton’s Content Delivery Network, Tap Podcast enables publishers to seamlessly traffic and manage campaigns within the podcast stream. Publishers can dynamically stitch pre-roll, mid-roll, and post-roll audio ads directly into podcast episodes or audio files, targeting multiple podcasts at once or multiple campaigns within one podcast. Ads can be targeted based on a number of parameters, including geo-location, aggregator, tags, or specific episodes. The customized platform also provides publishers with analytics and access to Triton’s forecasting engine to start, pause, or end campaigns according to inventory availability and listener patterns.
“As experts in the streaming audio and advertising space, we remain committed to building intuitive and reliable technology that enables publishers of all audio formats to manage, measure, and monetize their digital audio offerings,” said Richard Hill, SVP & GM of Streaming at Triton Digital. “As the podcasting format continues to gain traction and attract larger audiences, it is more important than ever to provide a solution that enables publishers to monetize that audience easily and efficiently.”
Tap Podcast is currently integrated with several market leading podcasting solutions, enabling mutual customers to leverage Tap to streamline operations and monetize audio content. To learn more about Tap Podcast and its integrations, visit https://www.tritondigital.com/publishers/advertising or contact [email protected].
About Triton Digital
Triton Digital’s® (http://tritondigital.com) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.
via BusinessWire
