World’s largest mobile gaming publisher to target specific audiences with video ads in mobile games
Paris: Gameloft Advertising Solutions has partnered with video inventory management platform SpotX to serve targeted video ads to gamers programmatically.
Using Gameloft Advertising Solutions’ deep first-party data, advertisers will be able to target campaigns at a granular level and access premium video inventory programmatically.
Gameloft was the most downloaded mobile game publisher on iOS and Android globally in 2015  and offers a large portfolio of games, which include successful franchises such as Asphalt®, Order & Chaos, Modern Combat and Dragon Mania Legends.
With a monthly audience of over 173 million unique players and deep first party data of its consumers, Gameloft Advertising Solutions offers a unique level of visibility through a premium video inventory in line with the SpotX platform’s cutting-edge technology.
The partnership will enable advertisers to know exactly which ads are appearing within which game. Using SpotX’s ad server, Gameloft Advertising Solutions will be able to review creative before it is served to ensure only brand appropriate ads appear in its games, which span adult and child audiences.
“This partnership will allow us to simplify the purchasing process for our inventory and allow chosen buyers to take advantage of a premium advertising space in over 100 countries where Gameloft distributes its games,” said Gonzague De Vallois, Senior Vice President Publishing at Gameloft.
“Advertising in the gaming space has undergone an enormous transformation,” added Daniel Rowlands, Director of Supply, APAC, at SpotX. “ Gaming has become a premium video ad space, thanks to high viewability and engagement rates. Gaming apps are in high demand from advertisers because of strong performance across brand building and cost-per-acquisition campaigns, driving CPMs up. Programmatic technology enables full transparency and control over brand safety, as well as the ability to target Gameloft’s diverse audiences at a granular level.”
About Gameloft Advertising Solutions
With a monthly audience of more than 173 million unique players and an inventory of 10 billion impressions, Gameloft Advertising Solutions offers advertisers a unique level of visibility and engagement. To date, Gameloft Advertising Solutions has delivered more than 700 campaigns for prestigious brands such as Activision, Air France, Coca-Cola®, Ford, FOX™, Kellogg’s®, McDonalds, ©Netflix, Procter & Gamble, SAMSUNG and Unilever, in over 40 countries around the world (North America, Latin America, Middle East, Africa, Europe, Asia, etc.).
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SpotX is a video inventory management platform for premium publishers and broadcasters, helping them manage all of their demand sources from one place, and monetize content across all screens. The SpotX platform offers publishers unprecedented transparency and insight, creating a safe, controlled environment that allows them to connect with advertisers, and achieve the highest revenue possible. Premium publishers and mobile app developers trust SpotX as the independent solution that helps them better understand the buying behavior of today’s leading brands and maximize inventory yield across private marketplace, programmatic direct and open marketplace deals. SpotX’s ad serving, leading programmatic technology, and open and extensible architecture help simplify the complex digital video ecosystem for global publishers. Headquartered in Denver, Colorado, SpotX also has offices in New York, San Francisco, London, Sydney, Amsterdam, Hamburg, Belfast and Singapore. In July 2014, leading European entertainment network RTL Group acquired a 65% stake in SpotX, which was founded by CEO Mike Shehan and CFO and COO, Steven Swoboda, in 2007. For updates, please follow SpotX @SpotX or visit www.spotxchange.com.
 According to App Annie rankings, Gameloft was the most downloaded gaming publisher in the world on iOS and Google Play by the number of games downloaded during the first nine months of 2015.