Hallock to Drive Company’s Strategic Marketing Efforts in the US, Europe, and Asia
LOS ANGELES, CA – The Trade Desk, Inc., recently named seventh on the Deloitte 2015 Technology Fast 500™ and ninth on Forbes Magazine’s list of America’s Most Promising Companies, today announced the promotion of Anne Hallock to Senior Vice President of Global Marketing. Hallock joined The Trade Desk in 2013 to build out the company’s marketing function, growing awareness for the platform’s buyside technology and driving recognition for the company within the adtech industry and beyond.
“Anne built our marketing function from scratch. Since she joined, our marketing efforts, and the company, have grown more than an order of magnitude,” said The Trade Desk’s CEO and founder Jeff Green. “She is the type of leader who embodies our company culture: a doer who can lead. Anne has successfully activated major programs from New York to London to Sydney to Singapore and we look forward to her continued contributions as she leads the marketing team as SVP of Global Marketing.”
The Trade Desk has built its reputation as a technology leader during Hallock’s tenure, having been covered in the Wall Street Journal, the Financial Times, CNBC, and other major national publications In 2015, The Trade Desk was the only company cited as a Leader in both Forrester Research’s Demand-Side Platform and Video DSP Wave reports. The Trade Desk has also forged new territory in programmatic TV, co-publishing research with the International Data Corporation (IDC) that predicts the programmatic TV market to outpace RTB display within the next four years.
“We’re a technology-first company telling a technology-focused story,” Hallock said. “It’s a credit to Jeff’s vision, and our team’s hard work, that our message has resonated in the space. I’m immensely proud to join our leadership team in continuing to build on our successes for the benefit of our clients worldwide.”
Hallock holds a B.A. from UCLA and earned her MBA at the University of Texas at Austin. She is based out of the company’s corporate headquarters in Ventura, California.
About The Trade Desk, Inc.
Recently named seventh on the Deloitte Technology Fast 500™, ninth in Forbes Magazine’s Top 100 List of America’s Most Promising Companies, and #34 on the Inc. 500, The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators and their advertisers best-in-class technology to manage display, social and video advertising campaigns. The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.
Headquartered in Ventura, Calif., The Trade Desk has offices across the United States, Europe and Asia.