Performance marketing company continues strong momentum in growing international footprint
LONDON, UK — HookLogic, the leader in performance marketing for brands, announced it has opened a new office in Paris and appointed Olivier Galichère as Country Manager, France, to support its rapidly growing European business and further grow the team. HookLogic partners with ecommerce sites like Walmart, Asda, Target, Best Buy, and Argos, to provide closed-loop advertising to consumer product brands while generating profitable revenue for commerce site owners.
“Our brand advertisers are seeing overwhelming success and are demanding we broaden our offering globally, with Europe as the priority,” said HookLogic European Managing Director Ben Cooper. “Retailers in these markets deserve to unlock the media value of their platforms with the power of incremental brand search budgets, the way our US and UK partners are now experiencing.”
This expansion comes just months after the company announced a $15.5 million financing growth round and follows a year when the company grew to over $100 million in sales.
In conjunction with the new office opening, HookLogic has hired Olivier Galichère as the Country Manager for France. Galichère joins the company with over 18 years of data marketing and digital advertising experience, with senior roles at Ezakus, Consumer Zoom, and Catalina Marketing. He brings a wealth of expertise in building global enterprise relationships and boasts an extensive knowledge of data targeting capabilities.
“Using HookLogic’s performance marketing platform to target shoppers on the largest commerce sites in retail is an amazingly powerful opportunity,” says Galichère. “This is an exciting time for HookLogic, and I’m thrilled to be able to join the company at a moment where I can have maximum impact, as this is only the first step in the company’s mainland European expansion. We look forward to more growth announcements in the near future.”
About HookLogic
HookLogic, the pioneer of performance marketing for brands, partners with the world’s leading retailers and online travel agencies to accelerate sales for product brands and hotels. Advertisers use the platform to reach in-market shoppers, drive traffic to products, and attribute resulting sales. Network partners and advertisers include Walmart, Target, Best Buy, Macy’s, Expedia, Priceline, HookLogic is headquartered in New York, with offices in Ann Arbor, Mich.; Santa Monica, Calif.; and London. For more information, please visitwww.hooklogic.com or call +44 (0) 207 268 3970.
