New Voter-Targeted Premium Publisher Platform to Provide Unique Solutions for Campaigns Just as Primary Season Kicks Off
NEW YORK & WASHINGTON – Time Inc. (NYSE:TIME), one of the world’s leading media companies, and Audience Partners, the first platform to offer cross-screen, programmatic voter-targeted digital advertising, announced the launch of CampaignFocus. This voter-targeted premium publisher network will bring a new level of data-driven, contextual targeting to digital advertising for politics and advocacy. CampaignFocus will combine the extensive data of Time Inc.’s audience of 160 million with Audience Partners’ National Online Voter File® database.
“Time Inc.’s unparalleled insights into the interests and passions of half the adult population, now fused with one of the largest political databases, will present campaigns with the opportunity to reach the exact voters they want across all demographics, issue preferences and electoral geographies,” said Steven Haft, SVP, Innovation, Time Inc.
Time Inc.’s premium network reaches a monthly global print audience of over 120 million and has worldwide digital properties that attract more than 150 million visitors each month, including over 60 websites. Audiences available through CampaignFocus will include likely voters, donors and activists who consume content and brands such as Essence, Fortune, Golf, InStyle, Money, People, People en Español, Sports Illustrated and Time. In addition to being able to rapidly identify audience segments across interests, issues and passions, Time Inc. already has numerous diverse audience segments, including new moms, sports enthusiasts, millennials, affluent families and African American entrepreneurs. When combined with Audience Partners’ voter file, this offering will provide political and public affairs campaigns an unmatched solution for reaching voters, donors and constituents. Combining this premium inventory with the National Online Voter File simultaneously solves for both reach and viewability, the two highest hurdles digital marketers face.
“Time Inc. consumers care a great deal about the future of our nation and over index for participation in national and local elections. Launching CampaignFocus in partnership with Audience Partners is another way we are connecting voters with the campaigns and causes making headlines today,” said Dr. JT Kostman, Chief Data Officer, Time Inc. “Our ability to place ads contextually—to reach voters as they read about the implications of cyber attack in Fortune or national security and immigration policies in Time or to reach the millions of moms who read People and care about the economy—will prove to be the next frontier in political and cause marketing.”
Kostman notes that, “At the end of the day, politics is a product, and the key to messaging any product is getting the right content to the right person in the right context at the right time. Our partnership with Audience Partners allows us to do just that by tying political messaging to compelling content in a way that ensures its resonance with donors and voters.”
“We are thrilled to partner with Time Inc. to launch CampaignFocus. The scale of the data behind this is powerful, and we are pleased to add Time Inc. to our growing list of premium inventory and data providers,” said Jeff Dittus, CEO, Audience Partners. “With a wide range of online and offline lifestyle attributes, we have been able to uncover the interests and habits of Time Inc. voter audiences that will help campaigns and candidates during the 2016 election.”
ABOUT TIME INC.
Time Inc. (NYSE:TIME) is one of the world’s leading media companies, with a monthly global print audience of over 120 million and worldwide digital properties that attract more than 150 million visitors each month, including over 60 websites. Our influential brands include People, Sports Illustrated, InStyle, Time, Real Simple, Southern Living, Entertainment Weekly, Travel + Leisure, Cooking Light, Fortune and Food & Wine, as well as more than 50 diverse titles in the United Kingdom, such as Decanter, Horse & Hound and Wallpaper*. Time Inc. is home to celebrated franchises and events, including the Fortune 500, Time 100, People’s Sexiest Man Alive, Sports Illustrated’s Sportsperson of the Year, the Food & Wine Classic in Aspen, the Essence Festival and the biennial Fortune Global Forum. Hundreds of thousands of people attend our live media events every year. We have been extending the power of our brands through various investments and acquisitions, including the formation of Sports Illustrated Play, a new business devoted to youth and amateur sports, and the acquisition of inVNT, a company that specializes in live media. We also provide content marketing, targeted local print and digital advertising programs, branded book publishing and marketing and support services, including subscription sales services for magazines and other products, retail distribution and marketing services and customer service and fulfillment services, for ourselves and third-party clients, including other magazine publishers.
ABOUT AUDIENCE PARTNERS
Audience Partners is a four-screen audience curation company that operates an addressable advertising platform that uses data science, programmatic ad buying and unique first-party data to target individuals and voters with cross-device advertising on computers, mobile phones, tablets and addressable televisions. Its patented technology serves political consultants, media, television companies and online publishers. Founded in 2008, the firm was named to the Inc. 5,000 fastest-growing companies in America in 2015. The company has offices in Pennsylvania, Washington, DC, San Francisco and Toronto.
via BusinessWire
