AUSTIN, TX – UnsubCentral, a PostUp company and performance-marketing veteran, launched a new Preference Center, enabling all brands to proactively allow users to establish their own cadence with email frequency and topic, with the goal of reducing the number of email subscriber opt-outs.
Currently affiliate email advertising typically only allows users to unsubscribe at a master global level, which negatively impacts both the business and customer experience.
According to Smarter Insights, .27% of all email recipients per send opt out of further email from the brand. When you factor in an industry average .4% conversion rate and an average order value of $182.92, revenue lost due to opt-outs can quickly add up. For instance, a brand mailing weekly to a list size of only 10 million would be losing $1,000,000 in annual revenue.
Available on the completely re-architected UnsubCentral platform, the new Preference Center will allow email consumers to choose when and what they receive to their inbox, increasing overall engagement. This will allow advertisers to retain subscribers by giving them the option of opting down, rather than unsubscribing altogether, thus preventing the loss of significant annual revenue. In addition, advertisers will gain valuable new insights about audience preferences.
“This is just the latest feature in the new UnsubCentral, as we continue to roll out new ways to help Fortune 2000 companies leverage the proven, effective email channel to engage with their target consumers,” said Todd Boullion, GM of UnsubCentral. “We are looking forward to seeing the positive impact the new Preference Center will have on decreasing email opt-out rates and increasing subscriber retention.”
UnsubCentral offers the industry’s leading solution for email compliance and opt-out list management. UnsubCentral provides advertisers, agencies, and networks with the necessary tools to comply with the CAN-SPAM Act by allowing them to securely manage opt-out and customer lists across third party partners.