LONDON – Contently, the leading content marketing technology for brands, announced the opening of its London office and the appointment of Rebecca Allen as General Manager for the UK and Europe. Rebecca will lead Contently’s rapidly growing UK and European business and further expand its team.
“Contently has seen amazing growth in the UK, particularly in the financial services sector,” said Contently Chief Revenue Officer Brett Lofgren. “British and European companies are some of the world’s most sophisticated content marketers, so it makes sense that our company has had so much success here. Having boots on the ground will allow us to expand the level of services we can offer to those marketers.”
Rebecca Allen joins the company with more than 15 years of digital marketing and business development experience, with past leadership roles at Outbrain and BrightTALK in both London and New York. She brings a wealth of expertise in building international enterprise relationships and has an in-depth knowledge of B2B marketing.
“The content marketing industry, and the technology that supports it, has matured by leaps and bounds over the past few years,” Allen said. “Contently is poised to further its position as the global industry leader, and I couldn’t be happier to be joining the team.”
Contently has more than 8,000 freelance content creators based in Europe and several enterprise clients, including Eni, Aberdeen, JLL, and Expedia.
“We recently signed on with Contently to gain access to the platform’s workflow tools, Contently Analytics, and the company’s impressive network of freelancers,” said Roberto Celot, SEO specialist for Expedia. “As we look to create ambitious content at scale, we’re looking forward to Contently having a presence here in Europe.”
In conjunction with the European expansion, Contently also recently published “State of Content Marketing: Europe,” highlighting trends, leaders, and predictions for content marketing in Europe.
About Contently
Contently is a technology company that helps enterprise companies create results-driven content by providing them with smart technology, vetted creative talent, and proven methodology. Visit contently.com for more information. Visit contently.net/portfolio/ to be considered as a Contently freelance contributor.
via BusinessWire
