Seasoned Industry Veteran to Drive Business Development Worldwide
NEW YORK, NY – Lotame, the world’s leading independent cross-screen data management platform (DMP), has appointed Doron Wesly to Senior Vice President and Chief Marketing Officer. Based out of Lotame’s New York City offices and reporting directly to Chief Revenue Officer Kevin Kohn, Wesly will spearhead marketing strategies to build the Lotame brand and drive business development efforts globally.
“Doron’s dynamic background will have a significant impact on our marketing and business operations globally,” said Andy Monfried, CEO of Lotame. “With a deep knowledge of brand positioning, cross-media studies, marketing mix models, and attribution modeling, Doron will initiate strategic initiatives that promote awareness and adoption of our DMP technology by the entire industry.”
As Tremor Video’s former head of market strategy, Wesly helped brand marketers understand the advertising impact of online video relative to all screens by establishing advanced analytics and consumer insights and creating thought leadership research initiatives. In addition, he developed market strategy for the company’s top 50 accounts, including L’Oreal Heineken, Marriott, and Mini USA. Wesly worked with agency holding companies as well as data partners to reach and engage new consumers through key metrics that accelerated brand advertising performance. Prior to Tremor Media, Wesly held senior positions with Mindshare, Samsung’s in-house agency Cheil Worldwide, Millward Brown, and the Interactive Advertising Bureau (IAB).
“Lotame stands apart for its ability to humanize advertising by unifying and enriching the world’s data, enabling advertisers to have more meaningful relationships that increase commerce and brand loyalty,” said Wesly. “It’s a new way of looking at data management, and it’s resonating within the market given the rapid growth of the company and the attention we’re attracting from advertisers.”
Wesly also served as Managing Director at Mindshare, a global media and marketing services network. While at Mindshare, he led a multidisciplinary team, which included consumer insights, competitive intelligence, digital analytics, business planning, and advanced analytics across all North American Mindshare offices to support global, national, and local accounts.
Wesly holds a Bachelor of Arts in Hotel Administration Management from the esteemed Hoteschool Heerlen in the Netherlands.
Lotame is a data management platform that lets marketers, agencies, and publishers harness audience data to make smarter marketing product and business decisions. Through our platform, clients can learn more about their most valuable customers, find prospects that look and act exactly like such customers, and then execute ad campaigns and content strategies that target the most valuable customers across all digital devices.