London – VisualDNA, a leading UK based marketing technology company is establishing a presence in New York to promote it’s 500m global digital personality profiles and audience targeting capabilities to advertisers. The formal launch will be led by Arthur McKinley, a leading American Ad-Tech and digital data professional.
VisualDNA will drive it’s expansion in USA and Canada from it’s foundation with major agencies and publishers already targeting digital campaigns with VisualDNA audience profiles. VisualDNA offers comprehensive personality profiles known as DIIP profiles – Demographics, Interests, Intent and Personality. The personality data is based on VisualDNA’s patented psychographic audience segmentation and over 1,500 brands per month target campaigns with VisualDNA.
Arthur McKinley is an industry veteran who is highly experienced at launching business into new markets having recently been Head of International at AddThis and previously a VP of Business Development with WPP’s Kantar Video, Solbright (now Operative), WinStar, MadAve Consultants, and News Corporation.
Jim Hodgkins, Managing Director, VisualDNA Marketing Services comments “As the largest UK based digital data provider growth in USA is a major expansion strategy, I have known Arthur for some time and admire his ability to generate business and serve clients so the opportunity for him to be a colleague, and for him to represent VisualDNA in North America and build our client portfolio and team is wonderful. VisualDNA’s data will enable advertisers to target audiences in more ways based on our unique personality data.”
Arthur McKinley, whose role will be Head of North America Region for VisualDNA Marketing Services states ” I have seen the success of VisualDNA’s uniquely powerful data across UK and Europe and I am very excited to work with them to further establish their audience targeting capabilities on this side of the Atlantic. This data is already working at scale in the US and we will be partnering across the industry to further establish VisualDNA’s global leadership.”
About VisualDNA
VisualDNA is a marketing technology company combining the science of psychology with the technology of big data so brands can understand their digital audience at scale. VisualDNA uses innovative and patented visual personality profile tests to gather profiles directly from consumers. We use predictive analytics across 500m global digital profiles to power advertising audiences across display, video, search and in both desktop and mobile channels.
VisualDNA was named a Cool Vendor in Consumer Dynamics by Gartner in 2015. Over 80 of the UK’s Top 100 digital advertisers target digital advertising with VisualDNA audience data in verticals including retail, finance, travel, entertainment, auto and technology, our key markets are UK, USA, Canada, Germany and Russia. VisualDNA serves leading media agencies such as Omnicom Media Group, Dentsu Aegis Network and GroupM and technology platforms such as Appnexus, Adobe and Google and targets content and advertising for onsite optimisation and CRM driven by the user’s personality.
