Market Demand and Integrated Approach Propels Company to Become Leading Provider of B2B Intent & Demographic Data
NEW YORK, NY – Bombora, the leading provider of intent and demographic data for Business-to-Business (B2B) marketers, reported milestones from its first year of operations. The company grew revenue more than 1500 percent and reached profitability, allowing for future investment in growth and expansion of its team.
To ensure that marketers can apply Bombora’s data, the company has signed 36 different channel and reseller partners. These include top programmatic media, measurement, predictive lead scoring providers, marketing automation and data services platforms such as Adobe, Dun & Bradstreet and Eyeota as well as Liveramp, Lattice Engines, Marketo, Moat, Oracle and others.
“We recognize our part of the broader advertising and marketing ecosystem,” said Erik Matlick, Founder and CEO. “And to help that ecosystem thrive, our role is to organize our data and make it available through best-in-breed partners, so that in the end, everybody wins.”
Bombora has created the first-ever data cooperative of premium B2B media companies. These co-op members contribute data about the content their audiences are consuming on specific topics. Bombora’s co-op consists of 2,500 sites including, Forbes Media, CBS Interactive and Purch.com as well as hyper-focused publishers like Investing Channel and Aberdeen. Bombora’s data set is one of the largest in the B2B industry, measuring approximately 9.3 billion monthly interactions across 1.2 million companies on more than 2,500 topics.
“Bombora allows us to offer granular, interest-based targeting to our advertising partners, as well as next generation post-campaign analytics,” stated Ann Marinovich, Vice President Advertising Strategy for Forbes Media.
Lattice Engines CEO, Sashi Upadhyay added, “Our partnership with Bombora ensures that Lattice Engine customers have access to the largest pipes of B2B intent data. The combination of intent data at scale, along with activity and fit data from the Lattice Data Cloud, allows us to identify the best revenue opportunities for our customers throughout all stages of the sales and marketing funnel.”
The company has expanded its team to accelerate the growth experienced in its first year of business. Marc Johnson joins the team as GM & CMO. Johnson previously served as CMO for Resonate, Experian Hitwise. Nirosha Methananda has been hired as Marketing Director and will apply her past experience as Marketing Lead with
PwC and Experian. Anthony Livhits has been elevated to Vice President of Engineering and Benny Lin moves up to Director of Front End & Partner Integrations. Mark Goloboy, previously of EMC and Monster, and William Furlong, formerly of Bizo, join the team as outside advisors.
“Our growth is due to a fundamental shift in which marketing and sales come together around intent data and apply it throughout the entire customer journey,” Matlick added. “This can only be done by making the data scalable, accessible and actionable.”
Bombora’s data aligns marketing and sales teams, enabling them to base their actions on the knowledge of what companies are in market for which products.
The source of this data is the first cooperative of Premium B2B Media companies. Members contribute content consumption and behavioral data about their audiences. In turn, they can better understand their audiences, serve advertisers and monetize their inventory.
Bombora is a privately funded, profitable, global company based in New York City.