1200 Attendees to Delve Into Opportunities for Using Data to Deliver Better Customer Experiences in RampUp’s Fourth Successful Year
SAN FRANCISCO – LiveRamp™, an Acxiom® company, announced it is expecting a record 1200 attendees at RampUp 2016, the premier industry event that brings together industry thought leaders to exchange ideas on the state and evolution of data-driven marketing. RampUp 2016 is open to the public and will take place on Tuesday, Feb. 23, 2016 at The Fairmont in San Francisco.
“Programmatic vs. Native: Where Do We Go from Here?”
A testament to the explosive growth of digital attendance at RampUp has more than doubled over the past three years. This year, the conference’s 1,200 attendees are expected to include more than 150 CEOs, presidents, and co-founders of marketing technology and data firms as well as senior leaders from more than 140 leading brands, a 60 percent increase over last year.
Attendees will be able to join sessions with more than 90 speakers including CEOs, CMOs, and executives from companies leading some of the most innovative marketing programs today. Stephen J. Dubner, host of Freakonomics, will keynote. Additional sessions will include “Programmatic vs. Native: Where Do We Go from Here?”, “Analytics with a Purpose: Identifying the Gaps in Digital Measurement,” and “The Dynamic Shift of TV,” among others.
“Fierce competition makes innovation a necessity for today’s marketers,” said Travis May, president and general manager of LiveRamp. “RampUp provides a rich forum for the foremost thinkers and leaders in the industry to meet, forge deeper relationships, and shape the future of data-driven marketing.”
For the first time, RampUp will include a pre-conference day where more than 600 clients and partners will be able to connect and explore the future of data connectivity. Open by invitation only, the pre-conference will take place on Monday, Feb. 22, 2016, and will include announcements about deeper integrations and partnerships with Adobe, comScore, IRI and Kantar Shopcom, LiveIntent, PushSpring, and Webbula. AdBrain, Fluent, Instinctive, Infogroup, Jivox, and Mirror Image, and PlaceIQ also made announcements about new or extended partnerships with LiveRamp in conjunction with this year’s RampUp event.
Key drivers of RampUp’s growth include the rapid expansion of LiveRamp’s partner ecosystem and the company’s continued momentum, which contributed to a 59 percent increase in revenue for Acxiom’s connectivity division in Q3 2016 compared to the third quarter of last year.
LiveRamp connects more than 250 digital marketing platforms and data providers. We help marketers eliminate data silos and unlock greater value from the tools they use every day. By onboarding and unifying customer data across disparate systems, we provide the connectivity brands need to reach consumers across channels and measure the impact of marketing on sales. LiveRamp is an Acxiom company. For more information, visit LiveRamp.com.
Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients. For more information about Acxiom, visit Acxiom.com.