LiveRamp Enables Broader Distribution of Adobe Marketing Cloud Audiences Across Addressable TV, Mobile, and Desktop Channels
SAN FRANCISCO — LiveRamp™, an Acxiom® company, announced an expanded partnership with Adobe to offer Adobe Marketing Cloud clients greater ability to execute seamless cross-channel marketing campaigns targeted at their consumers. Announced at RampUp 2016, the premier conference for leaders in AdTech, the expanded partnership enables Adobe Marketing Cloud clients to target the same audiences with relevant messages across a broader set of digital channels including mobile, desktop, and addressable TV.
“To meet rising expectations for seamless brand experiences, marketers need to be able to reach the same consumers with consistent messages on any channel and device,” said Travis May, President and General Manager of LiveRamp. “We’re excited to provide Adobe Marketing Cloud clients with a broader range of options for activating their valuable data in Adobe Audience Manager across the digital marketing ecosystem.”
Adobe has been a LiveRamp data connectivity partner for several years, using LiveRamp’s data onboarding capabilities to bring an Adobe Audience Manager client’s large volumes of offline data into Adobe Audience Manager, a leading data management platform (DMP). Last year, LiveRamp partnered with Adobe for the launch of Customer Link, which enables marketers to create a unified view of their customer activity.
This newly expanded partnership allows Adobe Audience Manager clients to benefit from a broader range of data distribution options, enabling seamless cross-channel campaign execution across an expanded set of digital channels . Adobe Marketing Cloud clients can now easily onboard their data at the individual and household level, analyze cross-channel customer journeys, and extend digital audiences to new channels, such as addressable TV, for coordinated cross screen execution
“Marketing with the consumer journey in mind is extremely important in today’s fragmented marketing ecosystem,” said Amit Ahuja, general manager of data management, Adobe. “Adobe Audience Manager empowers marketers to benefit from a more comprehensive view of their audience. As a preferred data connectivity partner, LiveRamp expands our ability to offer Adobe Audience Manager clients targeting of their consumers across any screen.”
LiveRamp honors consumer privacy by providing notice and choice directly on the LiveRamp website. The company also participates in the Digital Advertising Alliance (DAA), adhering to the DAA’s aboutads.info consumer choice mechanism.
LiveRamp connects more than 250 digital marketing platforms and data providers. We help marketers eliminate data silos and unlock greater value from the tools they use every day. By onboarding and unifying customer data across disparate systems, we provide the connectivity brands need to reach consumers across channels and measure the impact of marketing on sales. LiveRamp is an Acxiom company. For more information, visit www.LiveRamp.com.
About Adobe Marketing Cloud
Adobe Marketing Cloud empowers companies to use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points. Eight tightly integrated solutions offer marketers a complete set of marketing technologies that focus on analytics, web and app experience management, testing and targeting, advertising, audience management, video, social engagement and campaign orchestration. The tie-in with Adobe Creative Cloud makes it easy to quickly activate creative assets across all marketing channels. Thousands of brands worldwide including two thirds of Fortune 50 companies rely on Adobe Marketing Cloud.