WebMD’s Ex-VP Sales to lead conversation on new ad tech
The original native advertising company, Vibrant Media, has appointed Josh Ripps as Senior Vice President Sales, North America ahead of the launch of a range of new ad technologies.
Ripps, has more than 15 years’ experience in media sales, more than five of which building and leading high performing digital sales teams. At the start of his career he founded a social network as well as a print magazine.
Ripps’ track record as an innovator became most apparent over more than eight years at WebMD. He used the insight he gained from his consultative sales approach and his early recognition of emerging digital marketing trends to understand client needs and to help to inspire the development of new ad products at WebMD. These talents, accompanied with his ability to develop and direct high-producing sales staff, saw him rise from Director Strategic Consumer Partnerships to leading a twenty-strong team as VP Sales, Consumer Markets.
The SVP Sales, North America appointment comes ahead of the launch of numerous new technologies in 2016 which will add to Vibrant Media’s portfolio of cross-platform native ad formats. They will include a raft of new engagement and traffic driving formats and new targeting technology solutions.
Founder and Executive Chairman of Vibrant Media, Craig Gooding, said, “Josh has proven himself to be client and consumer focused as well as creative and entrepreneurial. He has the Vibrant Media mix which delivers successful campaigns. His input to the release of the new technologies is much welcomed.”
Josh Ripps, Vibrant Media’s new SVP Sales, North America, said, “Vibrant Media will be launching its most radical new approach to digital marketing since it first placed ads natively within editorial in 2000. Craig Gooding is a content marketing and native advertising visionary. He caused huge disruption in the marketplace then and I am looking forward to helping Vibrant Media do the same now. As well as improving consumers’ advertising experience we will be helping brands to increase levels of ad viewability, and ensuring they only pay when users have an engagement with their ads.”
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About Vibrant Media
Formed in 2000, Vibrant Media is the original native advertising platform. Vibrant connects consumers in real time with engaging content and brand experiences cross-platform. Delivered directly off of words, images & video within a premium native environment, Vibrant’s solutions are designed to be viewable, relevant and engaging. With over 6,600 premium publishers, reaching more than 300 million unique users per month, Vibrant delivers native advertising at scale. Vibrant works with top brand advertisers such as Microsoft, Unilever, Chrysler and AT&T. The company was founded in 2000 and has offices in New York, Toronto, San Francisco, Detroit, Chicago, Los Angeles, Boston, London, Hamburg, Munich and Dusseldorf. For more information about Vibrant, please visit www.vibrantmedia.com or www.facebook.com/vibrantmedia or www.twitter.com/vibrantmedia.
