NEW YORK – Tremor Video, Inc. (NYSE:TRMR), the premium video marketplace that provides buyers and sellers with software for video ad effectiveness, announced it has partnered with Integral Ad Science, the leader in quantifying digital media quality, to offer real-time video viewability optimization.
“Video ads must be viewable to make an impact, and this initiative highlights Tremor Video’s commitment to transparency in the industry”
Tremor Video’s buying platform is the first to integrate Integral’s Quality Engine for Video for the use of real-time viewability optimization on a VPAID-to-VPAID basis. Tremor Video is also partnering with Integral Ad Science to offer Bid Expert for Video through its buyer platform, as well as Integral Ad Science Trader’s Edge reporting capabilities within Tremor Video’s dashboard.
“We’re proud to add Integral Ad Science to our roster of integrated viewability measurement partners for our real-time viewability optimization solution,” said Mark Kalus, VP of Product, Tremor Video. “Our unique VPAID-to-VPAID integration allows our buyer platform to make more informed decisions by collecting viewability event data along with other data available within the video session at the time of the ad appearing. The approach allows for extremely granular optimization models, creating more opportunities to find the best placements to accomplish our clients’ viewability goals.”
The partnership enables Tremor Video clients to optimize campaigns with MRC-accredited metrics powered by Integral Ad Science, including ad viewability by the MRC definition of a viewable impression. While others take a pre-bid or post-buy approach to viewability optimization, Tremor Video’s buyer platform evaluates each impression in real time for smarter decision-making and top performance.
“Video ads must be viewable to make an impact, and this initiative highlights Tremor Video’s commitment to transparency in the industry,” said Harmon Lyons, VP of Business Development, Integral Ad Science. “We’re excited to help Tremor Video and their advertisers make real-time video optimizations using our industry-leading media quality solutions.”
These options are available to Tremor Video’s clients in North America, as well as internationally. Clients can choose to optimize for Integral Ad Science viewability metrics as a key performance indicator on campaigns that include desktop and mobile web.
About Tremor Video
Tremor Video (NYSE:TRMR) provides software for video advertising effectiveness. Our buyer and seller platforms enable seamless transactions in a premium video marketplace by offering control and transparency to clients. We employ patented all-screen technology to make every advertising moment more relevant for consumers, and deliver maximum results for buyers and sellers.
About Integral Ad Science
Integral Ad Science is a technology company focused on ensuring safe, quality media environments for online advertisers. Employing the industry’s only media valuation platform, Integral Ad Science evaluates the media environment and establishes a TRAQ Score (TRue Advertising Quality), a first-of-its-kind, quantifiable measure of media quality that ultimately benefits every media buyer, seller, publisher and trading platform. TRAQ Score supports an advertiser’s ability to plan, execute and target their audience in an environment that reflects their brand image and drives ROI, while simultaneously setting benchmarks for publishers who wish to improve the quality of their content and design to attract premium advertisers. Integral is headquartered in New York with operations in San Francisco, Chicago, Washington DC, London, Berlin, Sydney, Melbourne, Tokyo, Singapore and Paris. Learn more at www.integralads.com.
