New solution brings Vidyard’s industry-leading video analytics, viewer engagement data and video personalization to Adobe Marketing Cloud
KITCHENER, Ontario – Vidyard, the leading video marketing and video analytics platform for business, announced a new suite of integrations with Adobe Marketing Cloud to help the companies’ shared customers expand their use of video content and audience engagement analytics to attract, engage, qualify and convert more customers.
.@Vidyard Brings Viewer Engagement Analytics, Personalized Video to Adobe Mktg Cloud Users
Through the new integration, Vidyard users can now easily embed videos across their digital properties using drag-and-drop components within Adobe Experience Manager while tracking detailed video performance data and audience engagement insights within Adobe Analytics. Customers can also leverage Vidyard’s new Personalized Video solution for delivering personalized video experiences for each individual viewer by seamlessly weaving their name, company name, company logo or other unique content directly into the video itself.
“Our customers are using video content to engage and convert their audiences at every stage of the buying journey, and many of them now have thousands of videos across disparate digital properties,” said Devon Galloway, CTO at Vidyard. “Our new integrations with Adobe Marketing Cloud will help those businesses scale the use of video across their digital programs and to leverage unique audience engagement insights to optimize their performance and make smarter decisions.”
Although it is important to provide a variety of content throughout the sales cycle, video is emerging as the most powerful medium to drive increased engagement and conversion rates. In a 2015 survey by research firm Demand Metric, more than 70 percent of marketers reported that video converts better than other content types, but less than 10 percent are using video analytics to help qualify leads and improve the results of demand generation programs.
“Vidyard has proven to be a powerful solution for managing our growing video library, tracking the engagement of each individual viewer, and creating unique personalized video experiences that help grab people’s attention,” said Michael Ballard, senior manager of digital marketing at Lenovo. “The new integration with Adobe Marketing Cloud will help us scale our video marketing programs in an efficient and controlled manner while accessing the insights and intelligence we need to make better decisions on the content we’re producing.”
The skyrocketing growth of online video has created big opportunities for marketers, but the most effective way to get value out of a video marketing program is to integrate video analytics and audience viewing data with other marketing tools where it can be viewed in context and made actionable. For example, simply knowing that a particular prospect watched a video to the end is somewhat interesting, but the information becomes more useful when put in the marketing cloud and viewed in the context of all the other interactions that individual has had with the vendor. That is a critical step to helping marketers prioritize leads and move them through the buying journey.
To learn more about Vidyard’s integration with Adobe Marketing Cloud, visit us at Kiosk #29 in the Innovation Showcase at Adobe Summit or go to www.vidyard.com/adobe.
About Adobe Marketing Cloud
Adobe Marketing Cloud empowers companies to use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points. Eight tightly integrated Solutions offer marketers a complete set of marketing technologies that focus on analytics, web and app experience management, testing and targeting, advertising, audience management, video, social engagement and campaign orchestration. The tie-in with Adobe Creative Cloud makes it easy to quickly activate creative assets across all marketing channels. Thousands of brands worldwide including two thirds of Fortune 50 companies rely on Adobe Marketing Cloud.
Vidyard (Twitter: @Vidyard) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content. With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.