Single Cloud-Based Platform to Utilize Social Listening to Enhance Business Intelligence & Decisions
SANTA CLARA, Calif. – NetBase, a global leader in enterprise social analytics, announced it has partnered with Domo, The Business Cloud, to integrate data from NetBase’s industry leading social analytics platform with Domo’s cloud-based platform. The integration is enabled through a self-service NetBase connector, available in the Domo Appstore. NetBase will also deliver social listening apps to the Domo Appstore.
“NetBase is excited to be Domo’s partner”
Many of today’s C-level executives operate an “alt-tab” business, meaning they must navigate through numerous websites in order to access and gauge their business’ data. Domo has streamlined this process by bringing all the data, all the people and all the insights needed to run your entire business on one intuitive platform. With the integration of the NetBase social listening platform, Domo users have full visibility into the conversations about their brand and products, the ability to visualize NetBase social media trends and reports and access to real-time insights to make faster, better-informed decisions. Through the Domo App Publisher Partner Program, Netbase is bringing its expertise to the Domo Appstore delivering custom apps for real-time social insights and intelligence.
“Through our NetBase connector in the Domo Appstore, customers have easy access to valuable insights from their social listening data,” said Paul Weiskopf, SVP of Corporate Development, Domo. “Leveraging the sophistication of our platform, that data is even more powerful because it is now easier to share, combine with other data sources and develop actionable insights. As a result, customers have the ability to understand their business in ways never before possible.”
Social listening allows executives to gain a better understanding of their business, as well as existing customers and target audiences in order to grow revenue, reduce marketing costs, lower reputation risk and enhance productivity. With the addition of data from the NetBase platform, Domo can now provide their users with an all-encompassing snapshot, in real time, that incorporates business data and consumer insights. NetBase and Domo are already working with leading CPG, fashion apparel and food and beverage companies to leverage the integrated data sources for business value.
“NetBase is excited to be Domo’s partner,” commented Andy Johnson, VP of Corporate Development at NetBase. “Domo has created a unique platform that streamlines business data together for more visibility and strategic planning. Now through the critical addition of our social analytics data and app, companies will be able to connect their business operations directly to the hearts, minds and desires of their target customers and make strategic decisions based on their real-time responses.”
The Domo Appstore contains self-service connectors that enable customers to quickly get their business data in the Domo platform. The Domo App Publisher Partner Program provides the tools, best practices and support necessary to build business management apps for the Domo Appstore. The program was introduced with more than a dozen publishers on board.
About NetBase
NetBase is the award-winning social analytics platform that global companies use to run brands, build businesses, and connect with consumers every second. Its platform processes millions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR and product innovation. NetBase is a trusted partner to American Airlines, Arby’s, Coca-Cola, Ogilvy, T-Mobile, Universal Music Group Nashville, Walmart, and YUM! Brands. Learn more at www.netbase.com or @NetBase. See your brand’s social movement in real-time with NetBase LIVE Pulse™.
via BusinessWire
