Coca-Cola, Visa, Walmart, Western Union, L’Oreal and HULU chose the industry-first social analytics solution to go beyond consumer demographics
SANTA CLARA, Calif. – NetBase, a global leader in enterprise social analytics, announced unprecedented momentum with its industry-first Audience 3D™ (A3D) solution. Top consumer brands including Coca-Cola, Visa, Walmart, Western Union, L’Oreal and HULU, and leading marketing agencies such as VaynerMedia, CP+B and AnalogFolk, selected A3D to gain instant access to highly valuable audience profiles spanning demographic, life stage, interests, affinities, location or behavior.
“While there is a lot of value in understanding consumers’ relationship with our brands, the truly interesting insights emerge from their everyday lives, and that’s what A3D delivers on in a profound way.”
“As marketers, we can often become so embedded with the brands we work with, that we forget the brands are only a small part of consumers’ daily lives. NetBase’s A3D solution enables us to see consumers for what they really are — real people with likes, dislikes, dreams and desires,” said Marty Mercado, senior social strategist, VaynerMedia. “While there is a lot of value in understanding consumers’ relationship with our brands, the truly interesting insights emerge from their everyday lives, and that’s what A3D delivers on in a profound way.”
Launched in November of 2015, A3D is one of the first social analytic solutions to focus on people first, while leveraging an extraordinary amount of Twitter data. As one of two Twitter Audience Insight Partners, A3D provides brands and agencies with unprecedented insights and complete, multi-dimensional understanding of consumers.
“A3D aligns time-tested research data with data pulled from online conversations. That means insights gathering doesn’t stop when the survey is done,” said Jason Falls, senior vice president, digital strategy, Elasticity. “We can continue to feed insights into marketing decisions right up to, and even during, real-time activations. A3D is the first real leap forward in social intelligence we’ve seen in years.”
Leading marketing agencies and brands within financial services, retail, consumer packaged goods, and media and entertainment have benefited from A3D by creating winning marketing campaigns, engaging their most loyal fans and expanding their audiences. To learn more, please request a demo of Audience 3D.
“Today’s brands and agencies recognize that understanding a customer and what drives them to purchase goes beyond the one dimensional demographics of age, sex and location,” said Paige Leidig, chief marketing officer at NetBase. “A3D makes it possible to build a full profile of your customer in real-time — who they are, what they want and what motivates their behavior — so that your campaign’s messaging is highly targeted and comes at just the right time.”
About NetBase
NetBase is the award-winning social analytics platform that global companies use to run brands, build businesses, and connect with consumers every second. Its platform processes millions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR, and product innovation. NetBase is a trusted partner to American Airlines, Arby’s, Coca-Cola, Ogilvy, T-Mobile, Universal Music Group Nashville, Walmart, and YUM! Brands. Learn more at www.netbase.com or @NetBase. See your brand’s social movement in real-time with NetBase LIVE Pulse™.
