Facebook Vet and Retail Industry Leader to Build Strategy Around Viant Advertising Cloud
IRVINE, Calif, – Viant, a TIME Inc. people-based advertising technology company, today announced that Ryan McGurk has been named Vice President of Enterprise Strategy. In his new role, located in Viant’s San Francisco office, McGurk will focus on accelerating the adoption of Viant Advertising Cloud™ technology, which offers clients a comprehensive suite of advertising applications available on-demand, in the cloud. He will be responsible for building and executing winning strategies across Viant’s client direct and partnership sales channels. McGurk will report directly to Craig Benner, Senior Vice President, Sales.
“Ryan is a seasoned sales and strategy leader with over fifteen years of unique experience in tech and media. He’s successfully driven rapid growth at leading media and SaaS companies, which makes his background perfect to spearhead Viant’s enterprise approach,” said Benner. “As we look to expand our focus on retail, CPG, and other key verticals, the addition of Ryan’s leadership and expertise will make him an invaluable asset to the team.”
McGurk spent the last five years at Facebook, leading sales teams and helping companies adopt advertising and platform capabilities across the Facebook family of apps. Most recently, he was an industry leader in the retail vertical, where he and his team worked with large multi-channel retailers to help them drive sales, grow their brand, and measure the impact of their Facebook efforts.
“Viant offers a highly advanced, yet totally modular open platform solution. I’m certain that the Viant Advertising Cloud, which gives marketers the freedom, flexibility, and access to in-depth data and solutions in an open environment, is the future of the advertising market,” said McGurk. “With my experience in the retail vertical and passion for helping clients achieve their goals, we will work to make the Viant Advertising Cloud an industry standard for those looking to target their advertising and marketing efforts with first party data.”
Prior to Facebook, McGurk led sales teams at NetSuite to help pioneer and evangelize the early days of SaaS. These teams consulted with companies to evaluate and implement business management software including ERP, CRM and ecommerce.
McGurk holds an MBA from MIT Sloan and a Bachelor’s degree from the University of California at Berkeley.
Viant Technology LLC is a premier people-based advertising technology company, enabling marketers to plan, execute and measure their digital media investments through a cloud-based platform. Built on a foundation of people instead of cookies, the Viant Advertising Cloud™ provides marketers with access to over 1.2 billion registered users, one of the largest registered user databases in the world, infusing accuracy, reach and accountability into cross device advertising. Founded in 1999, Viant owns and operates several leading digital ad technology and media companies, including Specific Media, Vindico and Myspace, and it is a member of the Xumo joint venture. In 2016, Viant became a subsidiary of Time Inc. (NYSE:TIME), one of the world’s leading media companies with over 100 influential brands including People, Sports Illustrated, Fortune and Time.
For more information, please visit www.viantinc.com.