NEW YORK – DoubleVerify, the recognized leader in digital quality solutions, announced it has expanded its footprint for the company’s mobile in-app viewability solution with partners Amobee, InMobi, Innovid, Medialets, Mobilefuse and Ubimo. DV Viewability provides advertisers with full transparency into how their display and video ads are being viewed across mobile in-app, mobile web, and desktop platforms.
Each partner has been certified for their ability to consistently deploy DV mobile measurement technology in order to maximize inventory quality and eliminate reporting discrepancies.
“We are excited to extend our partnership with DV. Amobee is committed to providing complete viewability solutions across any device and screen to ensure an advertiser’s digital investment drives the highest level of impact,” said Eric Monian, Senior Director, Product Management at Amobee.
“We’re proud to partner with DV to provide mobile viewability measurement so brands can have the same transparency in mobile advertising as they get across other marketing channels,” said Jeff Coon, Vice President of Global Alliances, InMobi.
“Many marketers are still in the dark when it comes to mobile viewability and providing full transparency is key to justifying ad spend,” said Tal Chalozin, co-founder and CTO at Innovid. “Integrating with DV mobile video viewability takes us one step further in our mission to provide marketers with more holistic insights for accurate cross-platform measurement.”
“We’re excited to partner with DoubleVerify, giving advertisers another way to ensure their campaigns deliver and are viewable in mobile web and in-app environments,” said Richy Glassberg, CEO, Medialets. “Independent, transparent measurement solutions are essential for a healthy mobile advertising ecosystem.”
“In the fractured and rapidly evolving mobile viewability measurement landscape, DoubleVerify has been the ideal partner in implementing and delivering on our mobile viewability needs, both in-app and mobile web, with a transparent and easy-to-use solution both on delivery and reporting sides. As an established and trusted name in the digital advertising industry, the DV viewability solution has provided us with a clear value-add and differentiator with our clients,” said Israel Alravez, VP of Products and Technology at MobileFuse.
DV mobile in-app viewability is a critical component to the MRC accredited suite of DV impression quality solutions, which authenticates the quality of digital media, including ad viewability, brand safety, fraud protection, and impression delivery for the world’s largest brands and digital platforms.
To learn more about DV Impression Quality solutions, visit doubleverify.com.
About DoubleVerify
DoubleVerify is the recognized market innovator with the technology and tools that accurately authenticate the quality of digital media and drive ad performance for the world’s largest brands. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum impact. Since 2008, DV has helped hundreds of Fortune 500 companies and digital media platforms gain the most from their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry. Learn more at doubleverify.com.
