Introduces an Innovative Feature to Fend Off Fraudulent Traffic develops a plug and play pre-bid feature to help premium publishers and broadcasters proactively combat invalid traffic. is to integrate anti-fraud technology from third parties to fulfil the requirements of its clients and demand partners. Integral Ad Science is the first anti-fraud technology partner to come aboard.

London,, the leading multiscreen video ad tech company, has today announced its own plug and play pre-bid feature. This flexible and comprehensive feature has been designed to ensure efficient interoperability with top anti-fraud technologies. This new pre-bid feature, accessible to all’s clients and demand partners, is now integrated within its platform. Its aim is to significantly curb the volume of invalid traffic – especially bot traffic – by preemptively refusing to auction any invalidated impression across the global private video exchanges powers.

To kick off this anti-fraud feature, has chosen Integral Ad Science, the leader in quantifying digital media quality, to be its first partner.’s pre-bid solution leverages Integral Ad Science’s fraud detection script to actively isolate, categorise and exclude bot traffic in real-time, before the video ad auction starts. plans to integrate additional anti-fraud technology partners within its platform, to provide direct access to tailor-made solutions for all clients and demand partners.

“According to our latest global Media Quality Report, ad fraud is a critical issue as it impacts up to ten per cent of global video ad impressions. Publishers need advanced tools to combat invalid traffic, particularly bot traffic, and to maintain and maximise the value of their video inventory,” commented Niall Hogan, UK Managing Director at Integral Ad Science. “We are excited to be chosen as the first of’s preferred partners to help minimise the risk of invalid traffic within global private exchanges that powers.”

“’s publisher-centric approach has led us to develop our proprietary pre-bid feature, ensuring that buyers only access valid inventory and to maximise the video inventory value,” declared Hervé Brunet, CEO and Co-Founder at “We now offer a comprehensive solution enabling all our clients and demand partners to trade on fraud-free video inventory. We are glad to start scaling this anti-fraud initiative with Integral Ad Science as they are among the most advanced fraud detection technology providers in the market.”

About is a multiscreen video ad tech company whose mission is to help premium publishers embrace programmatic video, in a controlled and totally transparent manner.’s publisher-controlled platform allows publishers to build, run and operate their own video private exchange across web, mobile, and IPTV. The main benefit for publishers is simple: the ability to monetise their video content directly with their clients – removing intermediaries – in order to better control their margin. In addition,’s exclusive analytical insights, available through the platform, further contribute to maximising video inventory value to its full potential across all screens. Founded in 2009, is the leading private exchange software technology, powering 130+ private exchanges controlled by major TV broadcasters, large media groups and premium syndicators. In 2015, secured a ranking among the fastest growing technology companies in the Deloitte Technology Fast 500 EMEA 2015.’s reach is global – more than 7,000 websites in 150 countries worldwide – with regional teams in the US, Europe and more locations coming soon. For more information, please visit

About Integral Ad Science

Integral Ad Science is a technology company focused on ensuring safe, quality media environments for online advertisers. Employing the industry’s only media valuation platform, Integral Ad Science evaluates the media environment and establishes a TRAQ Score (TRue Advertising Quality), a first-of-its-kind, quantifiable measure of media quality that ultimately benefits every media buyer, seller, publisher and trading platform. TRAQ Score supports an advertiser’s ability to plan, execute and target their audience in an environment that reflects their brand image and drives ROI, while simultaneously setting benchmarks for publishers who wish to improve the quality of their content and design to attract premium advertisers. Integral is headquartered in New York with operations in San Francisco, Chicago, Washington DC, London, Berlin, Sydney, Melbourne, Singapore, Tokyo and Paris. Learn more at