The media logistics solution offers media companies complete control and visibility across their entire video production workflow, reducing costs, complexity and improving collaboration
LONDON – Ooyala, a Telstra subsidiary and a leading innovator in premium video publishing, analytics and monetisation, introduced Ooyala Flex, its media logistics solution helping broadcasters, studios, publishers, and brands modernise video production workflows. Formerly known as MioEverywhere, Ooyala Flex is now available as part of Ooyala’s comprehensive suite of data-driven video delivery and monetisation products.
Ooyala now offers premium video providers an entire set of solutions for producing, delivering, measuring and monetising video, from script to screen. With Ooyala Flex, the company adds a proven video production and distribution workflow solution to its existing stable of offerings for video publishing, management, personalisation, audience analytics and advertising.
Ooyala Flex maximises the efficiency of video production teams under pressure to create and deliver more content as audiences continue to fragment across platforms, formats and devices, and video production migrates from legacy systems to IP-based workflows. The modular and highly flexible solution connects historically siloed production teams and dissimilar technologies used day to day in video production, resulting in a more collaborative, unified and efficient environment that expedites content production and distribution times while lowering costs.
“Studios and production companies involve a great deal of manual, offline processes that are simply inefficient to scale at pace with the demand for premium content today across devices and platforms,” said Ooyala Co-Founder and Senior Vice President of Products and Solutions, Belsasar Lepe. “Ooyala Flex brings video production into the digital age by unifying siloed teams and technologies to form more cohesive and streamlined workflows, helping production teams create and distribute content quickly to their audiences.”
Unparalleled visibility into video production
Ooyala Flex is highly customisable and slots seamlessly into any production house technology stack, and provides a “single source of truth” throughout the video production chain, including managers and executives. Ooyala Flex directly reflects the workflow of any production team, helping them identify and resolve issues, giving visibility and providing feedback across all aspects of the operation. This helps optimise overall workflow and cost efficiency and pinpoint ways to further improve the production process from beginning to end.
Integrates with existing technology for composable, automated workflows
The media logistics solution brings together workflows, asset management and analytics, going well beyond a traditional media-asset manager (MAM). Ooyala Flex is fully composable, and can integrate with existing technology investments already in place, whether on-premise or cloud-based. There is no need to uproot current infrastructure or daily processes – Ooyala Flex connects all the separate systems and tools, as well as the valuable data they contain, resulting in a fine-tuned and uniform architecture.
Ooyala Flex integrates with all leading transcoding, quality control, delivery, archiving and storage solutions from companies including Amberfin, Amazon Web Services (AWS), Elemental, Harmonic, Interra, Telestream and many others. It also includes native plug-ins with premium production tools such as Adobe Premiere and Adobe Prelude. Ooyala Flex’s rich set of integrations enables workflow orchestration and data exchange between third-party tools.
These integrations are particularly helpful for automating notifications to next-in-line team members, project managers and executives. As an asset, and the subsequent renditions of an asset, flows from one task to another, Ooyala Flex automatically carries over all metadata and comments across teams. It does this without specific editors or task managers having to log into a different system or even leave specific tools, such as editing software.
Customer Results:
“Ooyala Flex helped us transform our production workflow, reducing costs while production demand increases. In fact, our research shows we’ve been able to improve cost, control and visibility of our data and processes across production,” said Martyn Suker, head of production innovation at ITV Studios. “The collaboration and data continuity now throughout our workflow help mitigate risk, a major pain point and concern for the company, both in terms of reducing human error and maintaining our competitive edge in a rapidly evolving industry.”
Analyst Quotes:
“Broadcasters today have a common goal to go OTT as they understand there are big opportunities and audiences online,” said IHS Principal Analyst, Przemek Bozek. “Ooyala Flex is unique as it goes beyond a traditional MAM, acting as the glue that bonds siloed functions of production teams and their data together, establishing a foundation for broadcasters to begin their transition to OTT.”
“A major hurdle in modernising the workflow of premium video production today lies in the difficulty of integrating existing and often disparate systems in which content providers have already made significant investment” said Futuresource Associate Director of Media and Entertainment, Carl Hibbert. “Media solutions which help solve this issue can greatly improve efficiencies and reduce costs.”
“Content production is an increasingly complex process, with a multitude of tools, tasks and teams, all producing unique data,” said Ampere Analysis Analyst, Daniel Gadher. “As such, robust workflow tools and consistent metadata are essential for cost management and efficiency rationales.”
“As the TV and video markets change and develop, media owners increasingly need to scale up production to meet the demands of their audiences and to maximise the returns they generate from their content by adapting it for use in different countries, formats and devices. The pain points are the same. Content providers need to develop more efficient workflows, to produce more content with similar sized teams and budgets,” said MTM Managing Partner and Co-founder, Jon Watts. “The best media logistics solutions can help to cut out inefficiencies and unnecessary costs, so teams can focus on their primary goal, to produce great content.”
About Ooyala:
Ooyala helps deliver content that connects. A US-based subsidiary of global telecommunications and IT services company Telstra, Ooyala’s comprehensive suite of offerings includes one of the world’s largest premium video platforms, a leading ad serving and programmatic platform and media logistics solution. Built with superior analytics capabilities for advanced business intelligence and a strong commitment to customers’ success, Ooyala’s industry-leading solutions help large-scale broadcasters, operators, media companies, enterprises and brands build more engaged and more profitable audiences, and monetize video and TV with personalised, interactive experiences across any screen.
ESPN, Univision, Vice, Mashable, NBCUniversal, Star India of 21st Century FOX, Sky Sports (U.K.), ITV Studios (U.K.), RTL Group (Germany), M6 (France), TV4 (Sweden), Mediaset (Spain), America Television (Peru), and Media Prima (Malaysia): these are just a few of the hundreds of broadcasters and media companies who choose Ooyala.
Headquartered in Silicon Valley, Ooyala has offices in New York, Dallas, London, Stockholm, Sydney, Tokyo, Singapore, Cologne, Madrid, Paris and Guadalajara, and sales operations in many other countries across the globe. For more information, visitwww.ooyala.com.
