NEW YORK, NY – HyprMX, the leader in driving brand revenue for mobile publishers, announced the promotion of Dan Laughlin to senior vice president and general manager.
Joining HyprMX in March 2014, Laughlin has served as vice president of business development and played an instrumental role in building relationships with hundreds of leading mobile app developers and growing the company’s advertising supply tenfold.
“Dan has been instrumental in growing HyprMX into a leader in the mobile app monetization space,” said Corey Weiner, CEO of HyprMX. “He and his team have built a powerful and trusted brand from scratch. They’ve earned the trust of some of the world’s leading developers by delivering outstanding business results through HyprMX’s brand video and mediation tools.”
In his new role as GM, SVP, Laughlin’s responsibilities include guiding HyprMX’s strategy, business development, product development, and operations.
Laughlin joined HyprMX from Flurry, now part of Yahoo!. Previously, he worked in business development and producer roles at Microsoft Game Studios, and earned his MBA from the Kellogg School of Management at Northwestern University.
About HyprMX
HyprMX brings Madison Avenue excellence to the world’s top developers; we run mobile video ads from Fortune 500 brands and deliver the market’s simplest rewarded video mediation tool. HyprMX is based in New York City with offices in Seattle and San Francisco. Please visit http://www.hyprmx.com for more information.
