SKO’s Video Data Integration model wins award at the 2016 i-com Data Creativity Awards
LONDON – Kantar Media and Stichting KijkOnderzoek (SKO) the Netherlands TV & Video industry body have been recognised for their innovative data integration work, winning the video category at the fourth i-com Data Creativity Awards. The awards recognise the most creative companies and teams leveraging value from data.
This first phase of SKO’s Hybrid Video Data Integration Model (SKO-VIM) combines census and panel data sources for online TV programmes, videos and commercial viewing. Advanced data integration and production systems have been designed and implemented by Kantar Media to deliver daily overnight data processing and production. The integration of online and traditional TV currencies will follow in 2016, enabling SKO to deliver a complete cross-platform Video Total, combining TV and Online viewing into a single new dataset.
Bas de Vos, Managing Director of SKO commented: “We are proud of this award and to be recognised for the ground-breaking work we’ve achieved. Kantar Media’s experience in hybrid approaches to measurement has enabled us to create, develop and implement an advanced data integration model that will deliver a holistic view of TV and Video in the Dutch market.”
“The i-com Data Creativity Awards recognise excellence in the marketing data and measurement space. Through this award we’re delighted that the jury has recognised the vision of SKO and the abilities of Kantar Media’s data science and technology teams.” commented Richard Asquith, Global CEO of Audience Intelligence at Kantar Media. “Working in collaboration with comScore and other research providers, this ground-breaking project is meeting the market’s need for video consumption data across platforms for all demographic groups.”
About Kantar Media
Kantar Media is a global leader in media intelligence, providing clients with the data they need to make informed decisions on all aspects of media measurement, monitoring and selection. Part of Kantar, the data investment management arm of WPP, Kantar Media provides the most comprehensive and accurate intelligence on media consumption, performance and value.
For further information, please visit us at www.kantarmedia.com
