Bidtellect Helps Marketers to Target Client DMP User Data Through Integration to Oracle Marketing Cloud
DELRAY BEACH, Fla. – Bidtellect announced that it has launched an application now available on the Oracle Marketing AppCloud. This new Bidtellect application helps marketers to push client user data to Bidtellect in order to layer data targeting onto their native advertising campaigns with Oracle Data Management Platform.”. The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.
Bidtellect Launches Oracle Marketing AppCloud App Enabling Clients to Target First Party and Behavioral in Native
Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.
Bidtellect’s new application enables Oracle Marketing Cloud customers to easily sync first party user data with Bidtellect. The application’s ability to sync first party user data and allow Bidtellect to target these segments as made available within their DSP also enhances a marketer’s ability to utilize native advertising, layering on client specific data pools.
Oracle Marketing Cloud customers can visit the Bidtellect Oracle Cloud Marketplace to install the application and begin implementing Bidtellect in Oracle Marketing Cloud.
Launched in 2013 by a group of the digital media industry’s successful ad tech pioneers, Bidtellect® is a global leader in Native Advertising technologies and solutions. The Bidtellect platform – built from the ground up to accommodate the challenges associated with delivery of targeted Native ads across all devices and in all formats — offers advertisers, agencies and media companies a unique and powerful toolset. Bidtellect’s proprietary state of the art technology allows Native ad planning, buying, selling and overall management on a single platform. By utilizing Bidtellect’s Native DSP (nDSP) and openRTB 2.3 Native Exchange, advertisers and publishers can now implement effective Native campaigns at scale with maximum optimization and ROI.
About Oracle Marketing AppCloud
Oracle Marketing AppCloud expands the industry’s most comprehensive marketing technology ecosystem. With apps from the Oracle Marketing AppCloud, customers can easily find and integrate leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience.
About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) is Oracle’s partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle’s products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit: http://www.oracle.com/partners.