NetSeer, a provider of market leading visual monetization solutions for publishers and advertisers, today announced the appointment of Amir Bakhshaie as Head of Product to drive the company’s product strategy and roadmap in their ongoing commitment to delivering publisher value and innovation across NetSeer’s visual monetization platform. In his new role, Bakhshaie will report to NetSeer CTO and Co-Founder Behnam Rezaei.
Bakhshaie joins NetSeer with a decade of experience in consumer and ad tech product development roles in environments ranging from Apple iTunes to Turn and Amazon startup Twitch. Throughout his career, Bakhshaie has achieved success in driving teams to develop and launch video and advertising products at the intersection of user experience and advertising experience. In his new role, Bakhshaie will lead an R&D team in developing and refining product strategies around NetSeer’s proprietary visual monetization platform.
“Amir’s expertise in advertising and video with a consumer perspective is a critical advantage in evolving and scaling NetSeer’s in-image and visual monetization products,” said CEO John Mracek. “Amir’s blended background of user experience with ad technology better positions NetSeer for driving visual solutions that achieve our customers’ revenue objectives.”
“NetSeer is a leader in audience targeting and innovative content monetization solutions that deliver unmatched results for advertisers and publishers,” said Bakhshaie. “I’m looking forward to applying the combination of my consumer and ad tech expertise in a way that enables me to play my part in taking NetSeer’s growth to the next level.”
Before joining NetSeer, Bakhshaie served in several product development leadership roles, most recently as senior product manager for emerging platforms with Amazon’s Twitch. While in this role he was responsible for defining strategy and working closely with partners such as SONY, Microsoft and Oculus. Prior to Amazon, Bakhshaie served as technical product manager at Apple iTunes where he implemented data warehouse solutions for iTunes and iOS features as well as developed a scalable machine learning platform and negotiated partner contracts. Bakhshaie received Master’s from both Virginia Tech and Carnegie Mellon.
About NetSeer
NetSeer provides market leading visual monetization solutions for advertisers and publishers backed by its patented ConceptGraph™ intent engine. The company’s InImage advertising solution is changing the game in the industry as it delivers exceptional performance across desktop, mobile, and video inventory backed by its hallmark values of accuracy, relevance, and brand-safety. Leveraging the scale and economics of programmatic delivers impressive performance results. The company is based in Sunnyvale, CA, with an additional office in New York. For more information visit: www.netseer.com.
