Consumer-Centric Native Ads To Be Placed Between Paragraphs of Premium Editorial
The original native advertising company, Vibrant Media, is launching In-View: the first user-initiated, out-of-stream ad format.
Unlike most In-Feed solutions, In-View launches upon user initiation and is not strictly restricted to a video experience. It can present a variety of ad creative on both handheld and desktop devices – including video, rich media, static images and content distribution containers, giving brands supreme opportunity to reach their campaign goals. In-View allows brand ads to sit between the paragraphs of premium, relevant editorial. It positions ads at natural breaks within consumers’ content consumption, and, most importantly, never takes users away from the editorial they are reading until they choose to move on.
In-View can accommodate brands’ budgets, audience and desire for various levels of direct response, attention and engagement, and has been built for maximum viewability. The ad campaigns only display when a user intentionally initiates the format and keeps 100% of the ad unit in view – significantly surpassing the 50% required by the IAB viewability standard for video.
Vibrant Media’s unique algorithm places all campaigns within contextually relevant articles, and allows brands to truly connect with their audiences. The technology highlights words and phrases in real time, so that consumers can interact and launch In-View ads that are relevant to the content they are browsing. The system currently manages more than five million words for top advertising buyers and operates across a network of over 6,600 premium publishers
The non-video In-View formats will primarily be sold on a cost-per-click basis, while the In-View ads that incorporate video will be sold on a cost-per-completed-view basis. All In-View ads can also be purchased programmatically.
In-View is equally effective for publishers. Due to its sleek and user-initiated features, Vibrant is offering a new native solution to deliver more incremental revenue opportunities for its network of 6600 premium publishers.
Founder and Executive Chairman of Vibrant Media, Craig Gooding, said, “A good native ad should be personalised but always mindful of context. Context is critical. We believe in a “less is more” approach: less ads on a page, but more relevance and user control. This can maintain publisher yields, deliver targeted ads for the advertisers and diminish the need for a user to block ads. In-View offers a solution that benefits brands, publishers and consumers”
Luc Jobard, Senior Digital Media Executive at, M2M Media said, “We are always looking for innovative solutions to offer our clients. Vibrant In-View is a great example of a new format that not only works well for brands, but is in the interest of the consumer. It’s the only in-feed format that is user initiated which means we are getting qualified views from consumers that actively want to watch our client’s brand videos.”
About Vibrant Media
Formed in 2000, Vibrant Media is the original native advertising platform. Vibrant connects consumers in real time with engaging content and brand experiences cross-platform. Delivered directly off of words, images & video within a premium native environment, Vibrant’s solutions are designed to be viewable, relevant and engaging. With over 6,600 premium publishers, reaching more than 300 million unique users per month, Vibrant delivers native advertising at scale. Vibrant works with top brand advertisers such as Microsoft, Unilever, Chrysler and AT&T. The company was founded in 2000 and has offices in New York, Toronto, San Francisco, Detroit, Chicago, Los Angeles, Boston, London, Hamburg, Munich and Dusseldorf. For more information about Vibrant, please visit www.vibrantmedia.com or www.facebook.com/vibrantmedia or www.twitter.com/vibrantmedia. Vibrant’s blog with insights on the digital marketing industry can be found at https://www.vibrantmedia.com/news/vibrant-blog/.
Demos
Mocked-up demonstrations of the InView ads can be found at the links below:
http://demos.vibrantmedia.com/demos/product/demo/amazon-inview-video.html
