Megan Gilbert Joins FUSION From Studio@Gawker as Director of Branded Content for Lightworks
FUSION (@FUSION) announced two strategic appointments to bolster its revenue operations. Jason Wagenheim, a veteran of Conde Nast, has joined the company as SVP Brand Partnerships and Head of Revenue. In addition, Megan Gilbert has been appointed Director of Branded Content for Lightworks, the expanding creative and branded content studio that will work across the recently announced Fusion Media Group (FMG). These hires follow the recent announcement that Univision Communications, Inc (UCI) will become the sole owner of FUSION assuming full control of the company’s ad sales functions.
Wagenheim is a seasoned media and marketing executive with nearly 20 years of experience. He has worked with many of the most notable brands in media including Vanity Fair, Teen Vogue, and Entertainment Weekly, bringing a deep network of relationships to this newly created role. Working closely with UCI’s best-in-class sales operation, Wagenheim will lead a digital-first team focusing on innovative branded marketing solutions to connect brands to young, multicultural audiences across platforms. The team will also leverage custom creative and branded content offerings from Lightworks.
Additionally, Megan Gilbert joins FUSION as Director of Branded Content for Lightworks. Gilbert comes from Studio@Gawker where she served as Content Director. Megan started working in the branded content space in 2009 as the voice behind Bloodcopy, one of Gawker’s first sponsored content program with HBO’s True Blood.
“Jason’s leadership and Megan’s valuable experience in branded content will enable us to deepen our relationships with brands seeking to reach young, diverse audiences. Through compelling storytelling and innovative advertising formats, our team will provide differentiated opportunities for brand partners who are eager to connect with the new, rising American mainstream where and when they consume content,” Gartner said.
“FUSION is adept at reaching diverse audiences with content that speaks to their passions and values. Their content is not only informative, but entertaining and provocative, which fosters a valuable connection with its audience,” said Wagenheim. “To be able to join the FUSION team at such a pivotal moment in the digital media space is a very exciting opportunity.”
“Authenticity is the key to creating successful content that inspires audiences to engage and interact,” said Gilbert. “Coming to FUSION, I have seen that authenticity is a strong value that is present across all platforms and initiatives, and I look forward to creating ideas that are focused on what our audience will respond to.”
About FUSION
Through impactful journalism and smart commentary, FUSION (@Fusion) covers the stories that matter to the new, rising American mainstream. FUSION content is available to audiences across a broad range of platforms including cable television (channel listings) and FUSION.net as well as various OTT providers and social media platforms.
