The no. 1 destination for high quality influencer content has already signed a roster of UK talent and has a proven track record in the Netherlands
LONDON: Today, the successful Dutch content platform Makers Channel launches in the UK, offering brands and marketers a new way to collaborate with, and harness the reach of, high profile influencers who will premiere their content to millions of fans each week on MakersChannel.co.uk, the home of the best in online content.
Unlike other platforms where anyone can upload, Makers Channel scours the web to hand pick only the best influencer content which is collated in one user-friendly destination. It also produces brand new original series with celebrities and rising social stars from the world of Instagram, Facebook and Snapchat adding an exclusive video layer to their offering and a brand new way for their fans to interact with them for the first time. Today, the platform launches with a portfolio of British talent, including content from UK makers such as Emily Hartridge, the original ‘Gap Yah’ student Matt Lacey and Daniel Johnson, Twitter personality and hairdresser to sporting elite such as Balotelli and Rooney whose series #STYLE is a Makers Channel original.
For brands and advertisers, the independent platform promises to deliver better targeting across its seven categories, more data transparency and access to the loyal millennial and gen Z audiences of influencers. With brands calling for better ad performance transparency; Makers Channel can provide daily updates on ad and branded content performance, detailed data on viewer demographics and a near-live tracking system which accounts for views watched on mobile devices, often not counted by other platforms.
Brands can also be sure that their ads are associated only with the content of high quality influencers, enticed by Makers Channel’s brand ethos to support content makers’ careers and help them earn a living from their talent. Its competitive business model offers arguably the highest ad revenue share in the industry (70%) to its makers, plus an e-commerce store and a partnership with merchandise supplier Fanfiber so influencers and their brand partners can earn additional revenue from retailing online.
As well as an attractive place for digital advertising and sponsorship, brands have the opportunity to co-create content with influencers via the platform’s exceptional production studio.
Heading up Makers Channel in the UK is its award-winning Managing Director Eline van der Velden, one of the digital world’s most sought after creators and social influencers. She said: “More and more brands are investing in the power of influencer marketing, but the blueprint for the process of working with them is still being defined. Our unique formula allows us to help brands navigate this new space by tapping into our production expertise and our relationships. Makers Channel also offers brands a hybrid approach in creating their own branded channel environment on our platform, with direct access to the best makers and talents from the online and offline world.”
Makers Channel launched in the Netherlands in June 2015 and has since experienced huge success, attracting some of the nation’s most prominent social stars, generating millions of views and securing a partnership with FOX International Channels to produce a new influencer based TV show and broadcast ads for the online influencer series on its TV channels in Holland.
Makers Channel CEO Marko van Kampen said: “We have a proven track record in the Netherlands, with Makers Channel delivering solutions for global brands like L’Oréal and Danone by working with our influencers to co-create content that reaches the influencer fan base they want to connect with. For L’Oréal we helped to reach almost a million women, offered a shopfront to directly sell products and in fact 20% of the campaign traffic came from our own audience browsing the Makers Channel home page keen to discover new influencer content. The UK launch is a key milestone for us; we know the UK’s millennial and gen Z audiences are hungry for quality content on their devices and we’re excited to be able to provide this for them on our mobile first platform. Over the next few months we’ll be announcing a roster of fantastic talent whose series will premiere on Makers Channel throughout 2016 and beyond.”
Brands and advertisers can get in touch with the Makers Channel team by emailing [email protected] or visiting MakersChannel.co.uk.
About Makers Channel
Makers Channel is the home of the best in online content, featuring influencer series handpicked from across the internet plus new original productions starring well-known celebrities and social stars.
The independent platform provides fans and audiences with a user-friendly destination to watch their favourite influencer’s content first, and find new series across the seven themed categories, without the noise of low quality content and cat videos.
By offering content makers arguably the highest revenue share, the opportunity to co-create with brands and career support from its team of experts, Makers Channel aims to help influencers make a living from their passion.
ELINE VAN DER VELDEN BIO
Eline van der Velden has been working in online video content for the last 7 years in Los Angeles, Amsterdam and London. With successes both on YouTube and other platforms such as Dailymotion or Blip.tv, she has extensive experience in what makes a video work online.
She has written, directed and produced 5 shows for Endemol Beyond, had a hit-show called Miss Holland on Dailymotion, won Best Online Comedy twice at the Lovie Awards as well as making numerous company videos. She has also trained with the Upright Citizen’s Brigade Improv Comedy in Los Angeles.
Eline has a MSci in Physics from Imperial College London and studied Performing Arts at the Arts Educational School.
