Data helps B2B marketers target audiences through attributes such as occupation titles
NEW YORK – Leading online data marketplace Datonics further broadened its data offering with newly launched data segments for business-to-business (B2B) marketers seeking to reach target audiences in the business world. These new data packages accompany Datonics’ recently launched demographic data segments and its existing 500+ pre-packaged and unlimited number of custom keyword-derived segments, based on high-quality search, purchase intent and life-stage data on 180+ million US and Canadian consumers.
In addition to previously existing small business and business executive categories, Datonics’ new B2B data will include the ability to target industry professionals based on occupation titles such as educators, travel professionals, financial services experts and many others. Datonics also offers advertisers custom targeting capabilities, enabling them to identify users by job titles based on unique keyword lists.
These new segments, along with Datonics’ Career and Employment segments that classify users according to career levels (entry level, mid level, c-level positions), offer B2B advertisers a comprehensive set of data segments for reaching their target audiences.
“By honing in on attributes like specific professions, B2B marketers are better able to reach their desired audiences. For example, an ad campaign for a new software designed for schools can be served directly to educators and other decision makers in that specific industry,” said Michael Benedek, CEO of Datonics. “We are excited to offer these new data segments to our partners—- further cementing Datonics as the leading one-stop-shop, independent online data marketplace.”
Datonics (www.datonics.com), a subsidiary of AlmondNet, is the Internet’s leading independent aggregator and distributor of highly granular and proprietary search, purchase-intent, life-stage, demographic and B2B data. Datonics’ 500+ pre-packaged segments and unlimited number of custom keyword-derived segments facilitate the delivery of highly relevant, privacy-sensitive ads to consumers on all of their devices. Datonics is headquartered in New York City with a research and development center in Tel Aviv, Israel. Datonics is a member of the Network Advertising Initiative (NAI).