New offering integrates with existing workflows for seamless cross-channel campaign execution
NEW YORK – Bluecore, a customer experience platform empowering marketers to take immediate action on behavioral and product data, announced the company’s platform expansion into an array of advertising channels with Bluecore Ads.
“Data and Automation Drive the Future of All Marketing Communications”
Bluecore’s marketer-friendly triggered email and Predictive Audiences applications were a natural springboard into this launch. Ads uniquely accesses more first party data – including email addresses and real-time catalog changes – to enable marketers and agencies to quickly deploy advanced digital advertising programs that push beyond retargeting and cart abandonment. This means brands can deliver net-new experiences in the world of display advertising and dynamic creative with price decrease alerts, back-in-stock or sale announcements, post-purchase cross-sells and communications about new arrivals.
Bluecore Ads allows marketers to:
- Tap email, site, customer and product/catalog data sets to develop the easiest, freshest shopper segments
- Sync those audiences in personalized advertising campaigns across all devices through advertising channels like Facebook, Google AdWords, and Demand-Side Platforms (DSPs)
- Integrate the application into existing marketing or advertising technologies, workflows and advertising platforms, without a burdensome data ingest process
“No other platform can marry brands’ first-party data and real-time product catalog changes to deliver such meaningful advertising messages,” said Fayez Mohamood, co-founder and CEO of Bluecore. “In addition to creating automated display ads that react to inventory, marketers can now leverage the audience segmentation engine to implement new advertising strategies within existing campaigns.”
Marketers who have already integrated Bluecore into their ecommerce sites will have no integration work to perform or tech resources to obtain to start working with Bluecore Ads. They can integrate Ads with their existing advertising platform accounts in just a few clicks, instead of building to APIs and disparate databases. For new customers, Bluecore will provide a single snippet of Javascript code that just needs to be copied and pasted into the global header of the website. There’s no data dump or tech support required.
Additionally, Bluecore’s Audiences product is a customer audience builder and exporter that continually syncs audiences via the target platform’s identified of choice, whether it’s an email address, phone number, device ID, or IDFA. These audiences can currently be leveraged on Facebook’s Custom Audiences, Google’s Customer Match and MediaMath with more integrations on the way.
For more information about Bluecore, visit www.bluecore.com.
About Bluecore
At Bluecore we are empowering marketers to take meaningful, immediate action on behavioral and product data with speed and simplicity. Bluecore’s customer experience platform is designed to simplify the process of ingesting and analyzing terabytes of behavioral data to create precise audiences and experiences across channels. Backed by FirstMark Capital and Georgian Partners, Bluecore is one of New York City’s fastest growing SaaS start-ups and works with more than 180 customers representing more than 250 high-end apparel, electronics, automotive and other consumer brands. For more information visit www.bluecore.com.
