Former Apple and Google veteran to drive sales and revenue development in region
WALTHAM, Mass. – Adelphic, the leading mobile and cross-channel demand side platform (DSP), announced the appointment of Jacqueline Berg as General Manager of the Americas. In this role, Berg will focus on growth in both scale and revenue by expanding partnerships with current and future clients.
Berg comes to Adelphic with nearly two decades of experience in digital advertising sales, including executive-level roles at high-profile companies spanning both the buy- and sell-sides of the industry. Previously, Berg served as the global channel sales lead for Apple’s iAd, where she oversaw global advertising partnerships. Prior to this role, Berg spent a decade within Google DoubleClick, most recently as the head of sales and strategy for the publisher business group. Earlier in her career she spent time with early industry leaders 24/7 Real Media and AdKnowledge.
“The rapid evolution of programmatic, mobile and cross-channel advertising continues to present Adelphic with massive growth opportunities,” said Michael Collins, CEO at Adelphic. “Jackie’s experience building and guiding high-performance sales teams for some of the industry’s leaders will help us stay focused on meeting the rapidly evolving needs of our customers, which will translate to continued exponential growth in the Americas.”
In the past year, Adelphic’s management team has grown through hires of several senior executives from leading technology and advertising companies including Oracle, Yahoo and Facebook. Adelphic’s ability to secure such high-caliber talent is a testament to the company’s technology, market focus and client service.
“We’re finally at an inflection point when mobile and multi-channel behavior is the new norm, yet many marketers still struggle to optimize their spend where consumers spend the majority of their time,” said Berg. “Adelphic has crafted its technology and teams to simplify what can be quite complex. I believe the company is poised to grow as marketers evolve their marketing mix from channel-centric to people-centric, which better aligns to how consumers engage.”
Adelphic is the leading mobile and cross-device demand side platform. Adelphic provides an enterprise-ready software solution for agencies, brands and other large media buyers to make meaningful engagements with consumers on the move. The company’s platform is fully RTB-enabled and delivers global scale through access to all leading inventory providers. Adelphic’s patented technology overcomes the limitations of user identification in mobile and across networked devices, yielding rich, nuanced portraits of real consumers. Founded in 2011, Adelphic is funded by Matrix Partners, Blue Chip Venture Company and Google Ventures. For more information, visit adelphic.com.